Tracking and Analytics Lead

4 weeks ago


Johannesburg, South Africa Intellinexus Full time

**Who are we?**

**What do we offer?**
- We offer both remote and hybrid work opportunities
- Intellinexus is an SME, therefore you get a lot of exposure to different technologies, solutions and techniques during projects.
- Intellinexus supports career development and growth of its employees, therefore time and money is invested to grow their consultants in their careers.

**Overall purpose of the role**

**Main responsibilities**
- Guide and maintain the existing digital analytics measurement framework on digital properties (primarily mobile apps and some web components).
- Work with stakeholders to define and implement new tracking requests for website and/ or mobile apps based on existing mobile measurement framework, as well as digital campaigns.
- Support development teams with implementation of analytics requirements.
- Support architecture and management teams regarding future analytics strategy.
- Test and provide quality assurance feedback to the various development teams.
- Provide reports and dashboards with insights into digital behavior.
- Lead efforts to research and evaluate new tools/capabilities in the analytics industry.
- Deployment of any third party tagging and integration data from DoubleClick, Facebook, Adwords or any custom data imports into Google Analytics and Firebase.
- Perform ad-hoc analysis if necessary and respond to business questions that drive decision-making.
- Serve as a liaison to vendor partners to ensure success with a variety of projects.

**Qualification and experience**
- Bachelors degree in an analytical discipline, e.g. marketing/statistics will be an advantage.
- Google, Facebook, Hubspot certification.
- 3 - 5 years experience in data analysis and visualization.
- 3 - 5 years experience in mobile and website tagging and tracking.
- 3 - 5 years experience using Google Analytics, Data Studio and Google Tag Manager Implementation.
- Strong knowledge of search; both SEO and SEM as a critical tactic to drive desired web visitor behavior.
- Knowledge of Google Optimize, Big Query and Google Attribution.
- Knowledge of data visualization techniques.
- Understanding of on-site survey methodologies and voice of the customer analysis tools.

**Our aim is to help you build a successful career with us**

We're all about building strong, lasting relationships with our employees. We know that you have hopes for your future your career, your personal development, and for achieving great things. We pride ourselves in helping our employees to realize their worth. Through Intellinexus and its clients, we provide many opportunities for growth and development.

**If interested


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