Brand and Communications Manager

3 weeks ago


Bryanston, South Africa Shell Full time

**The Role**:
**Where you fit in?**

Mobility is a growing and rapidly changing business, the content of this role is likely to evolve as new growth opportunities arise. This will provide top talent with a set of new challenges to thrive on as they personally contribute to shaping the future of E-mobility.

**What’s the role?**

The Brand and Communications Manager is a key role that is a senior member of the Mobility Marketing Management Team. The role is the custodian of the Mobility Brand positioning ensuring its protection and communication strategy.

The incumbent will work very closely with the global brand and local Corporate Relations team in growing the brand in South Africa including driving innovation and new solutions for the South African consumer in the portfolio of Fuels, e-Mobility, Non-Fuels Retail and Loyalty. The Brand and Communications Manager is responsible for the annual brand and communications strategy working with all relevant stakeholders in the execution thereof. This role supports the delivery of Shell’s financial delivery in the market it oversees all promotions and brand-related activities in the market.

This role is responsible for developing and communicating the brand message to the customer within the guidelines set globally and by the local leadership team.

This role manages technical partnerships in collaboration with the fuels team & in line with the sponsorship strategy directive. In addition, will manage relationships across media & creative agencies & other relevant tactical partnerships. Collaborates with the Corporate Relations Team to ensure delivery of an inclusive PR strategy that is commercially sensible & reflective of mobility’s energy transition ambition.

Further, the brand and comms manager will collaborate with Convenience Retail, Payments & Loyality and CRM including operational excellence teams to deliver intergraded campaigns where required. The brand and Comms manager will be expected to supervise and leverage the CR CVP implementer and Communication Advisor roles to deliver campaigns across fuels & Convenience Retail in the execution of media & communication plans.

Finally, the brand and comms Manager will manage the Fuels SP&A planning and management in consultation with Fuels & E-Mobility Manager & Mobility Marketing Manager.

**What we need from you?**
- Degree holder with marketing and commercial experience, knowledgeable on operations.
- Proven track record of leadership skills in driving various marketing and business projects and an ability to forge positive working relationships with external and internal partners and stakeholder.
- Degree in marketing or economics preferred; good overall understanding of the Retail business
- + 5 years’ experience in Marketing with understanding of the appropriate marketing tools and principles
- Experience in developing and running ATL & BTL & Digital campaigns in Retail channel (or relevant)
- Strong business analytical and problem-solving skills, commercial mindset
- Strong customer orientation Generating insights skills with experience of translating it in actionable plan
- Able to work independently highly self-motivated and able to effectively manage various competing priorities.
- Strong project management skills required Fluent English,
- Ability to manage complex projects and handle numerous relationships
- Strong interpersonal and excellent organizational skills
- Proven entrepreneurial mindset
- Networking, influencing, negotiating skills, outstanding stakeholder management skills
- Able to work under pressure and against tight deadlines
- Skills: Commercial & Economic Acumen, Managing Customer Experience, Project Delivery, Generating Insights, Brand Management, Customer Offer Development, Integrated Marketing Comms, Marketing Activation, Digital Marketing Management and Strategic Marketing.
- Knowledge: Value Chain Understanding, Contract Management, Channel Marketing Management

Scam Warning

Shell is an Equal Opportunity Employer.

COMPANY DESCRIPTION

**An innovative place to work**

There’s never been a more exciting time to work at Shell. Everyone here is helping solve one of the biggest challenges facing the world today: bringing the benefits of energy to everyone on the planet, whilst managing the risks of climate change.

Join us and you’ll add your talent and imagination to a business with the power to shape the future - whether by investing in renewables, exploring new ways to store energy or developing technology that helps the world to use energy more efficiently.

**An inclusive place to work**

To power progress together, we need to attract and develop the brightest minds and make sure every voice is heard. Here are just some of the ways we’re nurturing an inclusive environment - one where you can express your ideas, extend your skills and reach your potential
- We’re creating a space where people with disabilities can excel through transparent recruitment process


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