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Digital Marketing Coordinator

4 months ago

Johannesburg, South Africa Boardroom Appointments Full time

**Key purpose**:
To develop, manage, and execute integrated digital advertising campaigns and strategies for each division within the company group that align with the sales and marketing objectives to acquire and retain clients.

**Duties and responsibilities**:

- Develop, manage, and execute integrated digital advertising campaigns and strategies with the aim of acquiring and retaining clients
- Recommend and manage the conception, implementation, tracking and measurement of online advertising campaign and marketing activities
- Manage multiple advertising platforms (Facebook, Instagram, LinkedIn and YouTube)
- Manage and escalate queries and complaints to ensure overall customer satisfaction
- Manage and oversee external agencies to develop and execute digital marketing objectives
- Work alongside internal divisions to develop strategies to meet their marketing and sales objectives
- Ensure that the organisations brand and identity are adhered to in all campaigns and communication channels
- Conduct market research and competitor analysis to inform the digital marketing strategy
- Up-to-date with the latest trends and technology in digital marketing
- Stay abreast of the dynamicity of advertising platform changes and developments to the benefit and performance of campaigns
- Brainstorm new and innovative growth ideas for online advertising campaigns
- Manage the production and distribution of digital marketing assets
- Write, edit and proofread copy for posts and digital campaigns
- Monthly reporting and analysis of digital advertising campaigns and important digital metrics to measure campaign ROI and respectively evaluate the performance of existing campaigns
- Identify and evaluate campaigns to improve the effectiveness and efficiency of ads
- Monthly report on campaign spend and monies paid over to third-party providers to properly track advertising spend

**Qualifications and experience**:

- BA Degree in Marketing or related certifications & qualifications
- 3+ years of experience in managing a company's digital marketing
- Proven experience within a business-to-business environment

**Required skills**:

- In-depth understanding of the digital eco-system, online marketing tools and social media platforms
- Strong knowledge of Google (Adwords and Display Network), Facebook, Instagram and LinkedIn advertising platforms
- Content creation skills
- Copywriting skills
- Strong analytical skills
- Stakeholder management
- Manage multiple projects simultaneously