E-commerce Manager

2 weeks ago

Johannesburg, South Africa L'Oreal Full time

**KEY JOB ACCOUNTABILITIES**:

- **
Responsible for growing Sell in and Sell out on platform ahead if category**:

- ** Responsible for delivering platform P&L**:

- ** Responsible for developing partnership with platform**

Oversee the brand’s online sales and development of an excellent user experience and customer journey on the web.

Drive customer acquisition, retention and growth through digital marketing, and a seamless customer experience online, including managing CRM, loyalty programs and ensuring delivery and returns processes are effective.

Drives relationship with partners (as outlined above) to ensure synergies between the brand’s own digital activities and those of the retailers

Develops customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase Works closely with marketing to define the consumer experience and e-merchandising

Activates the right business drivers by tracking and drawing conclusions from specific e-commerce KPIs (unique visitors, conversion rate, profit optimization)

Adapts strategy to fit with the nuances of local e-commerce markets and leverages best practices across geographies

Ensures that the brand presence and journey online is consistent with overall brand standards and strategy

Drives collaboration with technology teams and ensures continuous improvement and upgrade of the site

Scale direct to consumer online sales (only applicable for e-commerce leaders of specific divisions/brands)
- Responsible for E-Com Pure Media On-Platform Budget allocation
- Builds and owns the strategy to win on platform
- Analyses data of store operations and retailer platform
- Analyses 3rd party data of platform execution and competitive monitoring (Edge)
- Brings the platform team together under a clear vision
- Validates bottom-up activity and resource plan to deliver Sell out and Sell in objectives
- Delivered the monthly and quarterly sales targets
- Delivers the annual platform profit target (Client contribution)
- Manages the platform team
- Lead and negotiate annual agreements with Ecommerce partners
- Develop plan, KPI and Goals to achieve for each Ecommerce partner
- Define and implement Go to Market strategy with cross functional teams (marketing, supply chain, IT, sales, etc)
- Identify new ecommerce trends and opportunities for business growth and implement action plans
- Prepare and present products proposals to future and current Ecommerce partners
- Handle specific sales events thanks to collected information from marketing department to enhance brand’s visibility and improve sales performance
- Analyze and interpret Ecommerce partner’s sales report to identify strengths, weaknesses and business opportunities

**Main Tasks & Responsibilities**:
**TECHNICAL, PROFESSIONAL COMPETENCIES REQUIRED**:

- Solid administration & organizational skills
- Solid Commercial & Digital understanding and sensitivity
- Good negotiating skills
- Sound communication skills (written & verbal), coupled with the effective ability to interact with people at all levels
- Ability to work flexible hours to meet deadlines
- Team player - support the team objectives / sales goals
- Reliable, energetic, proactive, punctual & able to work independently
- Demonstrate business understanding and ability to synthesize / analyse data and generate insights
- Results driven
- Knowledge of market, customer expectations and brand(s)
- Strategic thinking skills
- Sales ethics and sensitivity to legal issues and competition law

**EDUCATION & EXPERIENCE**
- Relevant Digital / E-Commerce Qualification
- 5 years Digital / E-Commerce experience mandatory
- Strong negotiation skills

**L'ORÉAL COMPETENCIES**
- Ambition
- Judgement
- Learning Agility
- Empathy
- Resilience
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