Search and Web Specialist

7 days ago

Johannesburg, South Africa Ad Talent Africa Full time

**A multi-discipline creative agency that specialises in through-the-line marketing solutions for some of the biggest brands has an exciting opportunity for a Search and Web Specialist to join their team.**

**Purpose of the Role**
The _Search and _Web Specialist_ is responsible for the strategic direction and management of Search and Web channels, such as Owned and Earned Media, YEXT, etc. In this role you will be responsible for the optimisation of web properties and the ongoing activity of driving qualified traffic to our client’s websites. Being the Search and Web Specialist lead, you will not manage a team of direct report. However, you will be responsible for sharing your knowledge and insight to drive team development as well as ensuring that the cross-channel digital approach is a single, consistent voice across all digital client properties, in order to deliver business growth.

**Qualifications**
- B.Com. Marketing / Project Manager; qualifications in digital monitoring

**Experience**:

- 7 years experience in client service in a digital marketing agency
- 5 years digital marketing, with a focus on search (owned and earned media) and web
- Experience developing and executing innovative, integrated digital solutions and strategic roadmaps
- Excellent understanding of the digital marketing mix, including an understanding of paid media strategy, buying and reporting
- Experience of working across multiple brands and ability to adapt strategy to each
- A team player who can lead projects and who has strong project management skills

**Knowledge**
- Excellent knowledge of project management, delivering in time and on budget
- Sound knowledge of owned and earned media to deliver integrated digital strategies
- Tools required for reporting, including but not limited to analytics packages
- An up-to-minute knowledge of digital trends, both locally and internationally
- Experience in developing, managing and presenting solutions within a creative environment
- Should have a good understanding of social media and content marketing and optimising creative performance across platforms

**Responsibilities**
- **SEARCH and WEB CHANNEL STRATEGY
**- **Develop, guide and lead the organic search and web strategy**: deliver the strategic framework for each channel as part of clients AO, Campaign and Digital strategy ensuring integration of the company's ecosystem
- **Organic Model**: create comprehensive AO organic strategies for clients, to ensure adherence to search engine best practice and algorithmic updates, including budget recommendations based on organic vs. paid traffic analysis
- **Manage KPIs across platforms**: ensure clear KPI benchmarks per channel are circulated and highlighted in monthly reports, with insights of how to improve performance in order to meet and excel client expectations i.e. objectives (monthly, quarterly, annual)
- **Thought-leadership**: share articles, trends, case studies and insights on weekly basis and prior to brainstorm/conceptualisation of ideas for client, helping to up-skill both the Digital team
- **YEXT**
- **System Maintenance**: continually update information (such as keywords, competitors, etc) as per client briefs and to meet objectives
- **System Optimisation**: deliver best in class local store marketing, with insights that drive operational efficiencies
- **System Updates**: ensure training on new system updates is completed timeously, in order to optimise clients performance
- **Manage the SLAs**:ensure YEXT SLA is in place, and requirements are met and renewed annually
- **DIGITAL BUSINESS MANAGEMENT & DEVELOPMENT
**- **Financial Management**: manage monthly retainers and approve accurate CEs are generated aligned to the SOW, whilst adhering to the billing process and daily timesheets requirements, in order to drive further revenue for the company
- **Brand Management**: attend key client meetings in order to be seen as a web and search specialist and a valuable business partner, escalating any issues or potential risks, whilst building and maintaining key client relationships and growing revenue
- **Partner Management**: manage the YEXT partner relationship with weekly status sessions, ensuring a process is adhered to in order to deliver the best performance
- **Business Growth**:identify and rationalise digital (web, search, yext) opportunities for the company in line with the business strategy, as well as delivering on monthly tasks from the Business Strategy to drive the company's business growth
- **TEAM DEVELOPMENT**
- Guide the team in best practice for SEO optimisation across the web, helping to unpack and review their reporting

  • Search Marketing Specialist

    7 months ago

    Johannesburg, South Africa Cardilogix Full time

    **Job Overview**: **Date Posted**: Posted 6 hours ago- **Location**: Johannesburg, Gauteng- **Job Title**: Search Marketing Specialist- **Education Level**: Bachelors Degree- **Job Level**: Intermediate- **Minimum Experience**: 3 - 5 Years**Search Marketing Specialist - Johannesburg.**: This is a full-time on-site role for a Search Marketing Specialist at...

  • Search Marketing Specialist

    7 months ago

    Johannesburg, South Africa Cardilogix Full time

    **Role Description** This is a full-time on-site role as a **Search Marketing Specialist **in Johannesburg. As a Search Marketing Specialist, you will be responsible for day-to-day tasks related to marketing, keyword research, web analytics, digital marketing, and paid search campaigns. You will use your expertise to optimize search engine visibility and...

  • Web Specialist

    4 weeks ago

    Johannesburg, South Africa Jobted ZA C2 Full time

    Job Purpose: The primary role of the Web Specialist will ensure that the B2C website functionality, usability, navigability, and visibility are done properly in line with local market and HQ requirements. Thus, they will be responsible for all the aspects of ensuring the website content, design and functionality offer the optimal user experience. B2C Web...

  • Junior Search Engine Marketing Specialist

    7 months ago

    Johannesburg, South Africa HASHTAG99 Full time

    **We are looking for a Junior Search Engine Marketing Specialist to create and execute a strategy that will make our website rank on top of search engines for organic searches, as well as develop a paid campaign.** In this position, you will plan, execute, and manage the company’s overall SEO strategy. Your everyday duties will include managing all...

  • Web Specialist

    4 weeks ago

    Johannesburg, South Africa Isilumko Staffing (JHB) Full time

    Job Purpose: The primary role of the Web Specialist will ensure that the B2C website functionality, usability, navigability, and visibility are done properly in line with local market and HQ requirements. Thus, they will be responsible for all the aspects of ensuring the website content, design and functionality offer the optimal user experience. B2C Web...

  • Web Specialist

    4 weeks ago

    Johannesburg, South Africa Isilumko Staffing (JHB) Full time

    Job Purpose:The primary role of the Web Specialist will ensure that the B2C website functionality, usability, navigability, and visibility are done properly in line with local market and HQ requirements. Thus, they will be responsible for all the aspects of ensuring the website content, design and functionality offer the optimal user experience.B2C Web...

  • Senior Paid Media Specialist

    7 months ago

    Johannesburg, South Africa Cardilogix Full time

    Now Hiring! **Senior Paid Media Specialist (Search & Social)** Situated: Johannesburg Role: Hybrid As a key member of the Paid Media team, you will drive paid media strategy across search & social channels for several important marketing initiatives. **Responsibilities**: - Develop paid media strategy by creating comprehensive campaign plans...

  • Digital Web Performance Specialist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Cortez Executive Search (Pty) Ltd Full time

    About UsCortez Executive Search (Pty) Ltd is a dynamic team based in Johannesburg, driving website performance and user experience to new heights while embracing cultural awareness and supporting a global business that creates unforgettable memories with a sustainable approach.Our OfferA permanent position reporting to the Marketing Manager, with a basic...

  • Web Specialist

    4 weeks ago

    Johannesburg, South Africa Cortez Executive Search (Pty) Ltd Full time

    Are you a multi-tasking web maverick ready to shape the digital landscape? Join a dynamic team based in Johannesburg where you'll drive website performance and user experience to new heights while embracing cultural awareness and supporting a global business that creates unforgettable memories with a sustainable approach. Whats on offer: A permanent...

  • Web Specialist

    4 weeks ago

    Johannesburg, South Africa Cortez Executive Search (Pty) Ltd Full time

    Are you a multi-tasking web maverick ready to shape the digital landscape? Join a dynamic team based in Johannesburg where you'll drive website performance and user experience to new heights while embracing cultural awareness and supporting a global business that creates unforgettable memories with a sustainable approach. Whats on offer:A permanent position...

  • Web Developer Specialist

    4 weeks ago

    Johannesburg, Gauteng, South Africa Capital Recruit Full time

    Web Developer SpecialistCapital Recruit is seeking a skilled Web Developer Specialist to join our team. As a key member of our development team, you will be responsible for designing, developing, and maintaining user-facing web applications.Estimated Salary: $120,000 - $180,000 per yearKey Responsibilities:Design and develop user interfaces for web...

  • Sem Marketing Specialist

    6 months ago

    Johannesburg, South Africa Cardilogix Full time

    **Job Overview**: **Date Posted**: Posted 5 hours ago- **Location**: Johannesburg, Gauteng- **Job Title**: SEM Marketing Specialist- **Education Level**: Bachelors Degree- **Job Level**: Intermediate- **Minimum Experience**: 3 - 5 Years**SEM Marketing Specialist - Johannesburg.**: This is a full-time on-site role for a Search Engine Marketing Specialist...

  • Web Content Administrator

    7 hours ago

    Johannesburg, South Africa Pepkor Lifestyle Full time

    **Introduction ** Pepkor Tech is looking for a motivated and self-driven Web Content Administrator to join our dynamic team in the Digital Department. This individual will be required to provide customers with an excellent online shopping experience by enriching product information and images for eCommerce platforms. **Description** 1. Enrich and prepare...

  • Biddable Search Specialist

    3 months ago

    Johannesburg, South Africa GroupM Nexus Full time

    **Purpose**:The Biddable Search Specialist is responsible for the planning, execution, and optimization of performance campaigns across the client portfolio, this includes strategy and implementation across Google Ads, SEO, Facebook, Google, etc. **Execution & Optimization** - Implement and optimise end-to-end Google campaigns across all major platforms...

  • SEO, Sem

    4 days ago

    Johannesburg, South Africa Specd Full time

    **CORE RESPONSIBILITIES** - Develop, plan and implement our SEO strategy - Optimize organic search maximize ROI - Regularly perform thorough keywords research - Identify key SEO KPIs - Monitor redirects, click rate, bounce rate, and other KPIs - Prepare and present reports regularly - Identify our buyer personas to better target identified audiences -...

  • SEO, Sem

    7 days ago

    Johannesburg, South Africa Specd Full time

    **CORE RESPONSIBILITIES** - Develop, plan and implement our SEO strategy - Optimize organic search maximize ROI - Regularly perform thorough keywords research - Identify key SEO KPIs - Monitor redirects, click rate, bounce rate, and other KPIs - Prepare and present reports regularly - Identify our buyer personas to better target identified audiences -...

  • IT Desktop Support Specialist

    3 weeks ago

    Johannesburg, Gauteng, South Africa Elite Search Full time

    Job Title: IT Desktop Support SpecialistJob Summary:Elite Search is seeking an experienced Desktop Support Technician to join our team. As the primary on-site IT support specialist, you will be responsible for managing and resolving a wide range of technical issues, from password resets to backup failures and VPN connectivity problems.Key...

  • SEO & Web Manager

    4 days ago

    Johannesburg, South Africa Ad Talent Africa Full time

    **WHO ARE WE**:An established pharmaceutical business **WHO ARE WE LOOKING FOR**: An SEO/Web Manager who has had 5 years experience in a similar role. **WHAT WILL YOU DO**: You will be responsible for developing, planning, implementing and managing company's overall Web and SEO strategy, covering duties such as website management & optimisation, web...

  • Specialist: Paid Search Media

    4 weeks ago

    Johannesburg, South Africa Vodacom Full time

    Job title : Specialist: Paid Search Media Job Location : Gauteng, Johannesburg Deadline : December 07, 2024 Quick Recommended Links Jobs by Location Job by industries Role Purpose/Business Unit: The role is accountable for growing and driving customer engagement across all relevant digital platforms, including customer adoption of...

  • Web Designer

    1 month ago

    Johannesburg, South Africa RMV Solution Full time

    Job DescriptionPURPOSE OF THE JOBResponsible for creating and maintaining the companys websites for the various brands. Conceptualising and implementing creative ideas. SCOPETo manage and design all digital marketing requirements for the organization''s brand website and marketing requirementsEnsure brand websites and marketing email content are up to date,...