Digital Marketing Manager

2 weeks ago

Johannesburg, South Africa Organon Full time

Organon is a Women’s Health Company that believes in a better and healthier every day for every woman We are a passionate, global community of thousands dedicated to redefining the future of women’s health. Our mission is to deliver impactful medicines and solutions for a healthier every day. But what really makes it work at Organon is our people.

We’re looking for real, passionate team players, curious innovators, forward thinkers, empowered by the idea of shaping their career, and ready to bring their fire to embrace change and the opportunities it brings for progress.

At Organon, you’ll get to enjoy the best of both worlds: the open, agile, collaborative culture of a start-up, and operating at the scale of a Fortune 500 company with an international footprint that serves people in more than 140 markets.

It’s going to be an exciting future—come be a part of it

**Purpose**

**Primary Responsibility**
- Develop and execute a digital marketing strategy.
- Grow the Organon brands influence locally and also create and increase brand awareness.
- Design, build and maintain social media presence across all digital channels.
- Identify and recommend relevant programs and tactics across channel to pull through brand and sales strategies creating meaningful and differentiated customer experiences.
- Use campaign data, digital analytics and customer insights to translate brand strategies into multi-channel marketing plans.
- Ability to track, measure and optimize marketing strategies to achieve specific KPIs with excellent communication skills to share benchmarks and insights across the organization.
- Comprehensive knowledge and understanding of social media platforms (Facebook, Twitter, Instagram, TikTok and LinkedIn).
- Sound understanding of SEO,SEM and other forms of online advertising platforms.
- Ability to absorb and synthesize a broad range of information and communicate this effectively.
- Evaluate emerging technologies - provide thought leadership and perspective for adoption where appropriate.
- Leverage technology to design and deploy innovative digital customer engagement initiatives.
- Design and manage the entire digital marketing department - people management; development; recruitment and selection and growth.
- Create campaigns’ calendar with creative themes in alignment with marketing and sales teams.
- Collaborate with Communications on managing Organons social media channels and company website.
- Grow website traffic and enable digital growth.
- Work on Organon content marketing specialist on content creation and distribution.
- Monitor the primary marketing metrics to establish the effectiveness of online advertising.
- Review the brand message regularly to ascertain consistency.
- Translate brand strategies into multi-channel marketing strategies and plans driven by customer insights.
- Execute lead generation and nurture campaigns delivering on business unit objectives in collaboration with marketers, outside and inside sales reps and Local IT departments.

**Required Experience & Skills**
- Bachelor’s degrees with strong business, analytics and project management skills such as in Business Analytics, Digital Marketing, social media, Computer Science, Engineering, Computer Information Systems, Information Technology.
- At least 3 years’ experience in digital, technical, or commercial roles.
- Experience with systems such as VEEVA Promomats.
- Firm understanding of direct marketing, segmentation and analytics are keys to success.
- Experience with mobile, web analytics (Google Analytics, Omniture or similar), search (SEO/SEM), content management, and digital media is preferred.
- Experience in analyzing complex data sets for both planned and ad hoc analysis using Google Analytics, Google Data Studio, Google Display Network, Google Cloud.
- Understanding of the basics of software development and architecture, ins and outs of web standards, design and usability, insight into operational considerations for a SaaS/API environment.
- Excellent communication skills and experience managing a creative agency.
- Able to manage time and prioritize multiple tasks with extreme attention to detail, in a fast-paced environment are needed.
- Able to assess, modify and routinely improve marketing campaigns over their lifecycle.

**Organon Leadership Behaviors**
- INSPIRES GROWTH- Creating an environment that values growth and individual strengths, coaching and bringing up others to drive engagement and support career development.
- COMMUNICATES WITH OPTIMISM AND AUTHENTICITY - Cultivating an engaged, mission driven workplace with transparency and empathy that differentiates Organon leaders.
- MAKES CONNECTIONS - Acting in the best interests of the whole and having a holistic view of what is needed at the enterprise level, going beyond collaboration to integration.
- INNOVATES WITH AGILITY - Having an entrepreneurial mindset that elevates performance through new and improved ways of w

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