Product Manager Smart Solutions
3 days ago
**Purpose of Position**
The Product Manager is responsible for effective management of the assigned product portfolio working closely with the pre-sales and service/ support teams. This extends from increasing the profitability of existing products to developing new products for the company. As Product Manager you are required to build products from existing ideas, help to develop new ideas based on your industry experience, your contact with the sales channel and market research. Channel enablement, training and vendor management will be critical to this position aligning products and services to the overall business strategy..
**Requirements**:
**Experience and Skills Required**
- Matric
- Suitable business qualification diploma or degree with strong accounting focus
- Product Marketing Experience 2- 3 years
- Exceptional understanding of Surveillance and Access Control Technologies
- Experience on brands such as Hikvision, Dahua, ZKTeco, Virdi etc would be advantageous
- Track record in solutions sales, channel management and commercial relationship building
- Excellent communication and presentation skills at C -Level engagements
- Commercial orientated focus to product management
- Project management skills
- Strong organisational skills, high attention to detail
- Must be able to work under pressure
- Must be a self-driven and motivated person
- Must be a team player
- Able to travel extensively
**Duties and Responsibilities**
**Planning**
- Develop an understanding of the marketplace and competitive landscape.
- Develop a multiyear product road map based on criteria and structure for requirements prioritisation in conjunction with your Product Portfolio Manager
- Assist in driving the annual product strategy and roadmap
- Deliver on the product strategy and roadmap in terms of specific tasks allocated to you
- Assist sales team in creating a value proposition to market
- Implement local product strategy based on the market segmentation model
- Prepare product forecasts
- Assist in pricing models based on customer value (ROI) analysis
**Marketing**
- Design market research projects to assess customer attitudes to the current product range and new product introductions. Conduct this research using competitor analysis tools and research
- Develop product collateral for internal and customer facing usage
- Maintain expert knowledge on the relevant product industry and trends
- Review, and keep up to date on new developments regarding competitor products
- Support the product development process
- Maintain communication with customers and partners for continuous product development
- Provide in-depth market, industry and competitive analysis and positioning
- Develop pricing and packaging strategies
- Plan trade, road shows and product launch events in conjunction with the senior product manager
- Attend conferences and training events as required
- Contribute to newsletters, forums and events in conjunction with your senior product manager
**Product Management and Support**
- Manage product life cycle stages i.e. conceive, plan, develop, qualify, launch, deliver and withdraw
- Product development in line with company strategy
- Develop solutions for different vertical markets
- Maintenance of products on the ERP and CRM systems, pricing updates and adjustments
- Assist in maintaining accurate virtual or actual stock levels with the logistics team
- Assist with product forecasts where applicable with logistics team
- Act as a point of first reference for all product related enquiries
- Ensure all product collateral, training material is available and relevant on the CRM system
- Ensure that all relevant information for new products is timeously handed to
- Ensure training programs are carried out by vendors to sales, marketing and professional service teams Reporting
- Review and assist in the compiling of Market Share analysis gathered from independent research houses e.g. Markets and Markets
- Monitor Sales by product segment and group
- Monitor Sales vs. Budget: Monitor with view to achieve/ exceed budgets on a monthly, quarterly and annual basis
- Monitor average selling prices to channel and end user (when required)
- Monthly contribution on business unit performance and any events/incentives for management reports as and when required Training and equipping
- Collaborate with other functions leaders (marketing communication, sales, development, and customer service) to create the content and tools needed to successfully sell, implement and service the products within your portfolio
Work closely with the sales team (internal and Channel) to develop sales tools and training
- Interact with all members of the sales team (internal and Channel) to ensure product knowledge by planning and executing internal sales training and events
- Responsible for the launch of products to internal and external teams
- Develop and coach the sales consultants on the go-to-market planning and execution, including
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