SEO Copywriter

2 weeks ago


Cape Town, South Africa SweepSouth Full time

SweepSouth is Africa's largest online home services platform, offering services in home cleaning, gardening, plumbing, electricians and more. Services are supported by the SweepSouth shop which provides consumers with a variety of home essentials online.

We are looking for a SEO Copywriter to join our Marketing Team to research, create and implement search engine friendly content for our customers and suppliers across Africa.

**Responsibilities**:

- You will be working closely with the SEO team to help drive quality organic traffic to the site
- You will be creating impactful, useful and meaningful content for our customers and non-customers across Africa.
- You will be researching, brainstorming, and pitching creative and compelling article topics and adding them to the CMS.
- You will be data driven and always looking to reach that #1 spot in the serp’s
- You will be required to fact-check, proofread, and edit content for accuracy

**Requirements**:

- 3 - 5 years as a SEO copywriter
- Strong copywriting and editorial skills, with a portfolio that demonstrates your ability to write for different channels and formats. (e.g. newsletters, banners, offline)
- A solid, practical understanding of SEO, social media marketing, and digital marketing.
- Should be able to do keyword research from start to finish
- Data driven, analytical and creative ito using data to assist in creativity for content creation
- A keen eye for detail and a strong ability to self-edit -- you can spot a typo a mile away.
- You love to tell stories and know how to grab someone’s attention and draw them into your content within seconds.
- Working knowledge of using a content management system.
- Excellent writing, editing and proofreading skills
- Good interpersonal skills
- Computer literate
- Ability to work well in a team
- Ability to work under pressure
- An eye for detail
- An interest in commerce, popular culture, and new advertising trends and techniques


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