Copywriting & SEO Specialist

1 week ago

Cape Town, South Africa CONCEPTA HR Full time

We are currently looking for an experienced and tech-savvy SEO Copywriter who has the ability to join and grow with a rapidly expanding business.

You will be joining an organisation at an exciting time of accelerated growth where you will be pivotal in developing their collaborative, dedicated and entrepreneurial environment.

The role is to write compelling, direct-response copy for multiple online mediums and strategize.

You will be responsible for all the written content across the website, regular blogs, scripts and guidelines. You might also be tasked with writing copy for the paid media advertising.

As we expand, another major responsibility will be developing and continually optimising the content to make it SEO wise to constantly increase our performance for specific keywords.

You will also be fully responsible for managing the brand positioning and website copy, as well as pumping out regular blog content along all the websites of the brand.

This role is operating within the Ecommerce B2C and B2B sector, and we are looking for someone with a track record of being an excellent copywriter specialised in direct response marketing that enjoys both being creative, but also strategizing, building structures and learning new skills, specially related to Search engine optimization.

**Job ScoreCard**:
Your performance will be measured against these Objective Key Results (OKRs)
- Create all the website copywriting;
- Create direct response appealing copywriting for funnel pages
- Write blog articles /month for our websites according to our SEO specifications;
- Create Wordpress websites of related content;
- You must be able to research autonomously and extensively to always be implementing the best practices;
- Constant research and test SEO best practices;
- Research for keywords;
- Keep track of the evolutions of the main keywords rank on SERPS;
- Track the internal and external interlinking;
- You will be responsible for systemising all repeatable tasks in clear SOPs;
- Must be creative and passionate about writing compelling copy that leaves people moved and inspired;
- Must have an aptitude for strategic thinking or a strong wish to develop this skill more;
- Excellent at writing about the same product/brand from multiple angles;
- Excellent at direct response copywriting (inspiring the buyer to take action as soon as they’re finished reading);
- Excellent at storytelling in a way that keeps the reader/viewer engaged and propels them to action (i.e. buying);
- Must be able to sacrifice a creative point of view in favour of sales results (i.e. the type of communication/message that generates sales will be prioritised as long as it’s not damaging the brand image, regardless of personal / creative view);
- A flair for clear, efficient, constructive communication, both in your work and interpersonal within the team;
- _Good understanding of the SEO core principles_;
- Must have excellent communication skills;
- Excellent verbal and written English (_ English proficiency level);
- Good organisation skills & Excellent digital and computers skills;
- Must be digitally savvy (able to learn new apps and use them effectively) and have a good understanding of technical aspects;
- Must be a team player, able to take on feedback and implement it quickly to achieve greater results;
- The ability to value and execute based on an idea meritocracy where the best ideas will get actioned;
- A desire for ongoing training to strengthen and learn new skills;
- Good at following set structures to create SOPs for all repeatable tasks;
- A natural attraction for professional and personal self development;
- Proficiency with other e-Commerce apps (Wordpress, Hubstaff, Clickup, Shopify, etc.);
- Marketing or e-commerce experience is a plus ;
- Strong familiarity with Google Drive suite of products (Sheets, Slides, Docs etc);
**About the company**:
We are a fast growing global B2C and B2B ecommerce brand that’s disrupting our industry and making waves.

We create unique new products and bring them to market using our high level storytelling and digital marketing skills.

We champion innovation, creativity, systems and operational excellence, alongside having a strong emphasis on personal and professional development.

We are growing our flagship office here in Romania and we welcome the best and brightest creative minds to join us on our whirlwind journey to the top

**Job Types**: Full-time, Permanent

Pay: From R11,972.00 per month

COVID-19 considerations:
remote job

**Experience**:

- SEO tools: 1 year (preferred)
- Coprywriting: 2 years (preferred)

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