Marketing Administrator

6 months ago

Midrand, South Africa Midland Primary and High School Full time

Job title: Marketing Executive

Department: External Relations and Marketing Location: Midrand

Reporting to: Principal and School Director

**Job purpose**

To support the School Director in raising the visibility of the school by carrying out an effective marketing and communications plan in order to:

- Attract new students across the school’s portfolio and publicize the strengths of the academic faculty, school facilities and services.
- promote the profile of the school as a whole to external audiences. **Source and nature of management provided**

Principal and School Director

**Staff management responsibility**

N/A

**Special conditions**

A small number of out-of-hours working may be needed for special events. **Main duties and responsibilities of Marketing Executive at MPHS**

**Summary**:
This is a role with a high level of accountability and the key measures of success are:

- The number of new enquiries generated and the conversion of enquiries through to enrolment.
- Building and sustaining strong and effective relationships with the parent body
- Retention across key transition points within the School **Strategic Marketing**:

- Develop an in-depth knowledge of parent needs and of local market trends and developments to inform school marketing strategies
- Develop the whole school marketing strategy including product development, pricing, multi
- channel communications plans and parent engagement programmes to support enrolment growth across the whole school
- Define effective parent engagement strategies and own the overall parent experience across all marketing and admissions touch points
- Liaise with Principal and School Director regarding all matters pertaining to and retention of students.

**Marketing Execution**
- Implement advertising, communications and event activities to support recruitment and retention
- Responsible for the production of the annual schoolmagazine
- Develop and execute effective PR initiatives across digital and off-line channels which build positive brand awareness
- Contribute into school website including content and customer experience and the school’s social media channels

**Marketing Management**
- Marketing Budget management **Relationship Management.**:

- Develop effective parent engagement programmes and regularly interact with parents to build insights and positive relationships
- Develop and manage relationships with feeder schools to support enrolment growth
- Identify relevant community-based initiatives in which the school can play a relevant part, to support awareness / positive brand perception etc.
- Work collaboratively with school colleagues and admissions team, contribute to sharing of best practice.

**Other**
- Set agenda, chair and minute fortnightly internal strategic marketing meetings with the Senior Leadership Team
- Any other duties, as required regularly or occasionally, to ensure the smooth running of marketing, admissions and the schools

**JOB DESCRIPTION IN DETAIL**

**1. Marketing Communications**:
a) Website and other e-marketing communications

i) Collating material and editing copy for the school’s monthly e
- newsletter, circuited to internal and external audiences ii) Updating the School’s Facebook and Twitter accounts iii) Updating information about the school on external websites and directories iv) Creating fresh and up-to
- date web content, to pass to the IT Specialist as necessary

v)Providing ideas and input into the development of new e-marketing materials.

**b) Marketing collateral and publicity material**

i) Writing and producing marketing material (brochures, posters, flyers etc) for the school’s programmes, liaising with the Administration Team to update content as necessary; sourcing student

and parents’ testimonials; liaising with in-house team for all marketing issues

ii) Preparing marketing collateral for the school’s corporate relations activities, working with the Director of School and Principal.

iii) Preparing PowerPoint presentations for schools at promotion events and conferences iv) Assisting the Principal in compiling media plans

v) Responsible for the School’s publicity stands and other event-support material
- ordering new stock as required and ensuring the supply of stock to events

vi) Selection and ordering of promotional merchandise for exhibitions and for use as corporate gifts

vii) Managing the stock of all marketing collateral i.e. brochures; creating systems to identify when stock needs to be replenished

**c) Public Relations**

i) Liaison with academic and administrative staff to request and collate information for inhouse publications ii) Proactively searching out information for PR purposes and writing press releases

iii) Liaison with, and providing information to, the media and arranging meetings with corporates

iv) Maintaining a photo library and arranging external photo shoots and filming with students as well as in-house photo shoots with School staff and

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