Search Engine Optimization Specialist

2 weeks ago


Cape Town, South Africa East End Yovth Full time

**Responsibilities for SEO Specialist**
- Manage SEO campaigns
- Oversee client communication
- Develop optimization strategies that increase our client's search engine results rankings
- Manage multiple projects while executing time-sensitive deliverables
- Research SEO keywords using several tools such as SemRush, Keyword Planners, etc
- Set measurable goals that demonstrate improvement in organic traffic metrics
- Monitor daily performance metrics to understand SEO strategy performance
- Efficiently communicate with other marketing professionals to align goals
- Collaborate with others within the team to manage SEO strategy
- Write compelling and high-quality website content, including blog posts and page descriptions
- Understand technical SEO and how to monitor and improve performance.
- Update content and website links for maximum optimization and search engine rankings
- Report performance to SEO clients monthly

**Qualifications for SEO Specialist**
- Minimum of 2 years of experience in successfully developing and executing SEO campaigns
- Understanding of search engine algorithms and ranking methods
- Strong experience with Google Analytics, Search Console and Ad Words.
- Knowledge of keyword research and data mining tools
- Able to complete competitive analysis of other companies within the industry
- Comfortable analyzing high volumes of data on a daily basis
- Familiarity with WordPress or other content management systems
- Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Application Question(s):

- How many years of work experience do you have with Google Analytics?
- How many years of Marketing experience do you currently have?
- How many years of work experience do you have with WordPress?



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