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Marketing Manager

4 months ago

Johannesburg, South Africa Yebo Fresh Full time

Yebo Fresh is an award-winning online grocery platform focusing on South Africa’s mass market. Our unique business model and partnerships with manufacturers allow us to deliver an unbeatable offer at an extremely competitive price point.We serve families, NGO’s, Schools, ECDs, and township food businesses such as Spazas and fast food restaurants.

**For the customer**, using Yebo Fresh means avoiding the hassle, cost and risk of overcrowded and/or expensive transport, long queues, and carrying heavy bulk goods.

**For FMCGs, **working with Yebo Fresh means direct access into the mass market and a great partnership for direct deliveries, customer insights, product testing, POS marketing etc.

**Marketing Manager**

The Marketing Manager will report into the Commercial DirectorThis role is based in CPT/ JHB and is home-based with a minimum of 2-3 days per week spent in the office/in the field (this requirement may increase or decrease depending on the context)

**Requirements**:

- Work with field personnel to develop better customer insights to help

sharpen the business model and brand positioning.
- Develop and implement the social media marketing plan
- Develop and implement a marketing plan to build the B2B market
- Work with colleagues to define the preferred customer journey; advise on
- and develop specific parts of the customer interface
- Report back on marketing activities and measure results against clearly

defined KPI’s and targets

**KPI’s/ Deliverables**:

- Delivery of clear insights and recommendations on Yebo Fresh brand

benefits, target customer and offering
- Social media likes, traffic and conversion
- Delivery of relevant social media content in a structured format
- Delivery of township retail catalogues on time in full
- Contribution to B2B workshops
- Delivery of case studies and other NGO materials
- Co-develop new website design, content and flow
- Co-develop new customer app design, content and flow
- Provide recommendation on updated whatsapp bot communications
- Use of clear structure to report progress and future plans
- Definition of targets for each activity/ campaign and measuring of results

against target
- Start measuring key marketing measures such as traffic, CAC, Churn, CLTV

**Personal Responsibilities**

Every employee is expected to conduct themself according to the Yebo Fresh ways of

working. This includes (but is not limited to):

- _We care _- for the customer, for each other.
- _We give 100% _- showing up on time, being present, bringing the best version of ourselves

with bringing the best version of ourselves
- _We make opportunities happen_
- We act with integrity -in all areas. Make opportunities happen we get better every_
- day,together get better every day, together_

**Contract Type**:Permanent Employment Contract(3 month probationary period)

**Compensation**: R22 000 - R24 000

**Job Type**: Permanent

**Salary**: R20,000.00 - R24,000.00 per month

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)