Social Media Executive

1 week ago


Cape Town, South Africa Red Indigo Consulting Full time

The Social Media Executive will be responsible for developing and implementing a comprehensive social media strategy for five hotels under our portfolio. The purpose of this job is to drive engagement, increase brand awareness and manage the social media presence of the hotels on Facebook, Instagram, and LinkedIn.

This role requires a highly motivated and creative individual who can work independently and collaboratively with each hotel and its various departments to drive social media initiatives that align with the overall marketing and business objectives.

Ø Minimum of 3 years of experience in social media management, preferably in the hospitality or travel industry.

Ø Strong understanding of social media platforms, algorithms, and best practices.

Ø Proven track record of developing and implementing successful social media strategies that drive engagement and achieve business objectives.

Ø Excellent written and verbal communication skills, with the ability to create compelling content and engage with the audience.

Ø Experience in managing social media advertising campaigns, including budget allocation and performance tracking.

Ø Familiarity with local South African influencers and ability to build relationships with them.

Ø Ability to work independently, meet deadlines, and handle multiple tasks simultaneously.

Ø Proficient in using social media management tools, analytics, and reporting.

Ø Knowledge of photography and videography is a plus.

Ø Must be proficient in social media analytics and tracking tools such as Google Analytics, Facebook Insights, and Instagram Insights.

Ø Knowledge of graphic design software such as Adobe Photoshop and Canva, as well as video editing software.

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

Application Deadline: 2023/05/02



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