Marketing Manager

4 months ago


Johannesburg, South Africa Edge Growth Full time

**Job Purpose**

The position is hands on and supports all components of marketing and public relations and external corporate communication activities, digital marketing, content creating, events and branding and assists in the day-to-day operations of Edge Group Marketing.

**Reports to**:
Head of Marketing

**Qualifications**:
Preferably a tertiary qualification in communication (i.e. BA/BCOM: Communication)

Alternatively, a related diploma or recognized equivalent backed by relevant experience.

**Experience**:
Minimum 5 years relevant experience in marketing, communications, PR and media relations in a B2B environment

Phenomenal written and verbal communication skills

Event management experience

Solid knowledge of SA media and marketing channels, especially digital (social media, websites etc)

Experience in assisting with building a strategic and creative content strategy plus implementation plan.

Brand building experience

Project management experience

Some agency background highly beneficial

**Core Activities**:
**External Communication Management**
- Conceptualise and implement external communications strategy in conjunction with Marketing strategy
- Develop and implement media strategy
- Develop content to share on all external channels for digital and traditional media.
- Conceptualise and implement an external client newsletter
- Develop and manage case study write-ups
- Liaise with media and handle requests for interviews, statements etc
- Manage creative approach and content for advertising as part of media strategy
- Distribute press releases to media
- Assist head of marketing with advertising plans and leveraging partnerships for positive media coverage of brand

**Event Management**
- Organise client related events to increase product & brand awareness, build relationships and generate new leads.
- Assist with identifying, coordinating and organizing promotional events such as press conferences, interviews, exhibitions, public meetings/appearances, tours and visits.
- Maintain marketing department calendar of projects and events
- Handle incoming requests for advertising, conferences and sponsorships

**Reporting**
- Report on all Edge marketing related activities, assisting HOM to build reports on marketing ROI for EXCO reporting

**Support Head of Marketing with various marketing responsibilities**
- Assist in implementing communication strategies, programmes, plans, and campaigns
- Assist with implementing social media and digital campaigns
- Assist with management of company website
- Proofread, edit, and revise communications
- Assist with company collateral and other forms of communication
- Assist in managing creative and digital agency relationships
- Public Relations Management.

**Internal Brand Management**
- Assist with internal brand management and requests to ensure consistent brand integrity and compliance with CI


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