SEO Writer

1 week ago


Cape Town, South Africa Shift ONE digital Full time

**Requirements**:

- Bachelor’s degree in English, Journalism, or a related field is preferred.
- 5+ years of experience in content writing.
- Fluent in English, written and spoken.
- Advanced knowledge of SEO, SEMRush, and other SEO tools.
- Self-starter who can write independently and requires little help from Editors.
- Experience with FMCG brands is a plus.
- Basic knowledge of WordPress is a plus.
- Ability to adapt your writing style between articles to meet stylistic demands.

**Job Overview**
- Research and share keyword trends and upcoming trending topics relevant to our brands.
- Brainstorm on content themes and ideas with the team.
- Identify your target audience’s needs and search intent.
- Conduct and cite in-depth research to ensure articles are factually accurate.
- Develop content that will be most relevant to your target audience.
- Seamlessly incorporate keyword variations, provide appropriate meta tags, meta descriptions and URL slugs, and adhere to SEO best practices.
- Organize writing schedules to complete drafts of content or finished projects within deadlines.
- Customize content for different markets.
- Audit website content to ensure correct grammar and adherence to SEO best practices.
- Work with the web team to update website content and increase internal links and backlinks for brand websites, e-commerce sites and DTC platforms.
- Proofread and quality check content calendars before publication.
- Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement.
- Use SEO best practices and strategies in writing to increase website traffic and SERP rankings.

**This role is based in Cape Town, South Africa. Interested parties MUST send their CV and covering letter.


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