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Digital Planner

1 month ago

Johannesburg, South Africa Mindshare Full time

**Purpose**:The Digital Planner is accountable for digital campaign planning, budgeting, monitoring and reporting. He/she is required to work very closely with all other teams to produce best-in-class solutions, offer unparalleled service and deliver against targets.

**Planning**:

- Assist in the development of digital media strategy that specify which forms of media will be used to effectively reach the target audience, achieving the business objective of the client.
- Support on the quarterly and annual digital media plan
- Assist in maintaining client’s digital media operation platform
- Generate analysis of market performance
- Work with digital trading managers to ensure all buys and placements fit the overall strategy
- Produce plans, based on agreed strategy or parameters set out in the brief.
- Design full funnel plans and adopt and adapt global guidelines.
- Work in collaboration with the Buyer to ensure that any budget fluctuations are identified, and necessary action taken.
- Work with the buying team to ensure zero error implementation.
- Track media plans and recommend necessary changes.
- Manage and generate Post Campaign Reports, including learning’s & insights.
- Check commitment tracking of Budgets for Client with media vendors.
- Be aware of all emerging media in order to effectively, with the strategy team, advise the client on optimal media plans.
- Assist in preparing regular media reviews. (Competitor analysis and media environment scans)

**Stakeholder Management**:

- Drive media efficiencies and KPIs through key strategic media partners.
- Keep up to date with media changes and alert the team of potential advantages/new opportunities for presentation to Client.
- Internally communicate and contribute to brainstorming to help generate ideas with the team.
- Build relationships and negotiate costs, discounts and added value incentives with media vendors (Securing the best discount, added value incentive or sponsorship deals from vendors)
- Attend regular status meetings both internally and with the clients, contributing to client business reviews.
- Build effective business relationships with stakeholders through managing expectations, clear communication, and consistent performance.
- Minimum 5 years’ work experience in a planning role.
- Experience working at a Media Agency preferable.
- Knowledge along with a passion for digital.
- Intermediate MS Office skills including Excel and PowerPoint
- Experience in developing and implementing analysis and reporting strategies
- Project management; ability to manage multiple projects across critical yet often fluctuating deadlines
- Experience with new / emerging media, a plus
- Result-oriented with strong communication and analytical skills.
- Ability to work within a fast-paced deadline driven environment.
- Analytical and problem-solving skills.
- Strong understanding of the media landscape.
- Understands business principles and good practice.