Marketing Manager
3 weeks ago
Our Client, a well-established QSR (Quick Service Restaurant) company is recruiting for an experienced Marketing Manager to develop and maintain marketing strategies to meet organisational objectives.
**Responsibilities**:
Social Media
Manage Social Media marketing campaigns and day-to-day activities including:
Curate relevant content to reach the company’s ideal customers
Create, curate, and manage all published content (images, video and written)
To be responsible for all social media activity and manage all Company’s social media accounts
Conduct online advocacy and open stream for cross-promotions
Develop and expand community and/or blogger outreach efforts
Oversee design (Facebook Timeline cover, profile pic, thumbnails, ads, landing pages, Twitter profile)
Design, create and manage promotions and social media ad campaigns
Compile report for management showing results (ROI)
Become an advocate for the Company in Social Media spaces, engaging in dialogues and answering questions where appropriate
Prompt management of and response to all complaints and / or compliments
Demonstrate ability to map out marketing strategy and then drive that strategy proven by testing and metrics
Develop a strategy and implement a proactive process for capturing customer online reviews
Monitor online ratings and respond accordingly
Identify threats and opportunities in user generated content surrounding the business
Report notable threats to appropriate management
Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising the Social Media campaigns
Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns
Analyze, review, and report on effectiveness of campaigns to maximize results
Marketing
Overall responsibility for brand management and Company identity.
Conceptualize, present, and implement ideas and strategies for the group as well as individual stores
Develop the marketing strategy for the Company in line with Company objectives
Create and publish all marketing material in line with marketing plans
Prepare and implement promotional campaigns
Devise and implement all promotional activities
Monitor and report on effectiveness of marketing communication
Develop and maintain Company Newsletter
Organize events and promotions
Source, initiate and maintain sound business partnership with preferential suppliers
Manage and implement all new store openings with relation to marketing
Liaise with all media personnel including radio, newspaper, magazine
Identify opportunities and threats within the industry and keep updated on all issues and relevant information regarding QSR’s
Oversee and maintain the web page
Ensure all staff are trained and communicated to regarding any marketing or promotional activities
Oversee all creative work ensuring it is in line with strategy and company branding
Oversee, manage, and update company brand manual and corporate brochure
Oversee and manage all customer complaints ensuring a 24-hour response time. Logbook and tracking system needs to be managed and updated per store
Write creative script and or content for relevant promotion or editorial
Liaise and co-ordinate with external agencies with regards to outsourced artwork and/or design
Maintain effective internal communication to ensure that all stores are in line and up to standard
with company branding, marketing, and promotional activities. Conduct regular brand audits of stores to ensure compliance
**Qualification and Attributes required**:
Business or marketing-related degree or equivalent professional qualification
Relevant 5 year working experience
Demonstrates creativity and documented immersion in Social Media and Marketing practices
Strong strategic, analytical and project management skills
Deep understanding of the marketing mix and the full spectrum of marketing tools available
In-depth knowledge and understanding of the digital landscape, in particular Social Media platforms, their respective participants (Facebook, Twitter, YouTube, Instagram, Pinterest etc.) and how each platform can be deployed in different scenarios
Understanding of advertising and PR and the roles they play in marketing
Excellent written and verbal communication skills
Enjoys a working knowledge of the blogging ecosystem relevant to the Company’s field
Strong creative outlook
**Salary**: Market related (negotiable based on level of experience)
**Working Hours**: Monday to Friday 08:30 - 17:00 (with availability required over weekends to monitor social media, complaints etc.)
**Location**: Morningside, JHB (Head Office)
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