Brand/marketing and PR Lead

2 weeks ago


Cape Town, South Africa The Cape Town Toiletry Company Full time

An innovative personal care company based in Muizenberg is looking for an experienced, driven and vibrant marketer with a passion for haircare, skincare and beauty.
This is superb opportunity for someone who is looking for the next step in their career. This opportunity requires someone who is willing to adapt, take initiative and run with a project without being micromanaged. You will have the opportunity to make this position your own while leading a small team.

**Responsibilities include but not limited to**:

- Brand and marketing

Putting together and working closely to a 6+ month marketing strategy
Management of existing brands, ensuring all content and brand messaging is consistent across the board
Brand building; managing the launch and roll-out of new brands as well as developing CI
Running with strategy and campaign management - from executive to implementation
Analysis of the effectiveness of all efforts and how that translates to sales targets
Researching new product opportunities, customer insights and industry trends - a keen interest in the natural and textured haircare, skincare & beauty industry is a must
Developing a Trade Marketing team to action all aspects of trade campaigns
- Websites

One would need to work closely with offsite developers to launch new and maintain existing brand websites
This involves briefing, project management, content creation and copywriting
- Sales

Working closely with sales team to manage local as well as international retail clients
Coordinating marketing activations or promotions with major retailers, ensuring that messaging is consistent, and targets are met
- Social media

Take the lead on strategy and campaign development
Brief in/create content, post and engage with communities on key platforms
Work closely with external agencies to conceptualize, brief in and monitor paid media campaigns
Reporting
- PR

Working with influencers and bloggers, managing trade exchanges and other PR activations and or events
Managing relationships with external agencies
- Copywriting

Short to mid-length copy for retail listings, social media content, press releases, newsletters and web content
- Leadership

You would need to have experience managing a small team across marketing, brand, sales and social media functions and leading external resources

**REQUIREMENTS**:
Requirement
Five + years' experience in a similar role
Must have suitable qualification/experience in marketing, sales, advertising, e-commerce
Good understanding of digital marketing (SEO, PPC/CPC, social media)
Design skills beneficial
Exceptional knowledge of traditional and emerging marketing channels
Ability to manage budgets with proficiency
Work well under pressure and be willing to work out of their job scope
Must be able to work well independently, communicate efficiently and comfortable making decisions
An eye for aesthetics and a love of catchy copy
Must be able to take ownership and be responsible for results



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