Extraordinary Opportunity: Marketing Manager

4 weeks ago


Cape Town, South Africa HotelJobs.co.za Full time

Are you a seasoned Marketing Manager with a flair for promoting high-end luxury brands? Kendrick Recruitment is thrilled to recruit a dynamic and passionate Marketing Manager to join this team at the Cape Town Head Office.

Key Responsibilities:

- Develop and execute a comprehensive marketing strategy, ensuring a consistent brand image.
- Proactively seek and leverage publicity opportunities, adeptly handling media interactions.
- Create in-house promotions and activities to boost sales, staff engagement, and customer satisfaction.
- Maintain and update internal and external stationery/signage to align with brand guidelines.
- Manage relevant marketing material, coordinating with the team and external platforms.
- Build strategic partnerships, grow the customer database, and execute regular newsletters and mailers.
- Stay abreast of industry trends to guide business decisions effectively.
- Lead the development and management of digital content, including blogs, captions, and multimedia.
- Oversee social media marketing, implementing a strategy aligned with the brand messaging.
- Manage and update the website, working with developers to enhance design and functionality.
- Increase direct bookings by driving traffic to the website through strategic initiatives.
- Establish key communication messages and plans across various channels, including PR, advertising, trade shows, and digital marketing.
- Collaborate with outsourced PR agencies, ensuring effective press releases and journalist interactions.
- Conduct crisis management when necessary and review brand strategy alignment with vision and values.
- Ensure consistent brand experience across all touchpoints, collaborating with designers.

Qualifications / Experience:

- Minimum 3 years' experience as a Marketing Manager in a high-end luxury travel brand.
- Experience in very high-end hospitality or luxury brand settings is highly desirable.
- Charismatic individual with excellent communication skills for engaging with guests and stakeholders.
- Passion for representing a quality, high-end brand in the hospitality and luxury travel sector.
- Comfortable working in a close-knit team.

Location: Cape Town Head Office Salary: R45,000 - R55,000



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