Digital Content Manager

3 weeks ago

Sandton, South Africa Experian Full time

Company Description

Experian is the world’s leading global information services company. During life’s big moments — from buying a home or a car to sending a child to college to growing a business by connecting with new customers — we empower consumers and our clients to manage their data with confidence.

We have 20,000 people operating across 44 countries. By investing in our people, technology and innovation, we can help transform businesses, help communities prosper, enable more people to feel included in the financial opportunities that should be available to them, and help people to thrive. We're looking for inspired employees that want to make an impact.

At Experian, we are committed to building an inclusive culture and to creating an environment where people can balance successful careers with their commitments and interests outside of work. Our flexible working practices support our belief that this balance brings long-lasting benefits for our business as well as our people. Some roles lend themselves to flexible options more than others, and if this is important to you, we are open to discussing agile working opportunities during the hiring process.

**Job Description**:
The main purpose of the role is to drive user engagement and manage the subscribed base of users through creating value and building trust in the South African consumer landscape.

This role involves research, strategic planning, creation and execution of campaigns, engagement with business stakeholders and performance tracking.

**Qualifications**:

- Bachelor’s Degree/Diploma in Psychology or Marketing
- 3 years’ experience in content creation (please share portfolio of writing)
- Proficiency in Microsoft Office Suite (Excel, Word, PowerPoint etc.)
- Minimum of 3 years’ experience in direct-to-consumer (D2C) environment
- Minimum 3 years’ experience in app-driven engagement and/or brand management

Additional Information

What you’ll need to bring to the party
- Collaboration and teamwork
- Attention to detail
- Innovative and creative thinking
- Excellent communication skills / Communicate with impact to stakeholder across various levels in our organisation
- Well-developed interpersonal, problem-solving and influencing skills
- Ability to work under pressure
- Driving consumer-centric, high-performance and result-orientated outcomes
- Ability to adapt and drive change
- Ability to work independently
- Willingness to keep learning
- Adaptability to a changing consumer landscape
- Taking ownership of content creation and UX management
- A very good understanding of the South African consumer landscape (various markets)

What you’ll be doing

MANAGE CONTENT
- Ensure that content loaded on user interface remains fresh and facilitates consumer engagement.
- Identify and escalate technical issues regarding content to the appropriate teams.
- Plan for content releases and pre-communicate with relevant experts/stakeholders.
- Keep track of Content Management tasks and statuses.
- Participate in team brainstorming and strategy meetings to help define future campaigns and direction.

DESIGN OF CAMPAIGNS AND DEVELOPMENT OF APP CONTENT
- Outline the concept/framework for Direct-to-Consumer initiatives or campaigns.
- Facilitate the production of graphics placement, animations, audio importing & editing.
- Proof initiatives at multiple stages of development and make or document required changes.

DRIVE EXCEPTIONAL UX
- Design surveys and meaningful initiatives/interactions to assess UX and determine user needs for further development.
- Perform basic analysis on survey response data and identify key take-outs and results.
- Interpret Google Analytics and SEO results and use it to inform campaign and content planning.
- Use PowerPoint or similar tool to draft screen layouts, graphics (including animations), simulations and interactions appropriate to the content.

ENGAGE WITH BUSINESS STAKEHOLDERS
- Be able to engage meaningfully with senior business stakeholders on survey findings.
- Be able to collaborate with business to plan for future content and initiatives to drive UX.
- Be pro-active in identifying issues on the user platform and resolve in collaboration with the relevant internal stakeholders.

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