Marketing Executive

4 weeks ago

Johannesburg, South Africa Edge Executive Search Full time

Marketing Executive
- 2023-02-06 - 2023-03-08
- Permanent
- JHB003195
- FMCG, Retail & Warehouse- Gauteng, JHB - Central
- R 2000000 - R 2500000 Cost To Company- Looking for a seasoned Marketing Executive, must have experience in the development and strategic guidance of Digital Strategies and Cross Channel Strategies in a senior/executive capacity within a large organisation; Executive leadership experience leading and managing several Brands within a group function of a large organisation; strong track record in developing and executing data-centric marketing strategies and tactics, leveraging and optimising channels and communication strategies.
- Responsible for planning, development, execution and performance of the organisations Group Corporate Sales and Marketing strategy for delivering market leading capabilities in Marketing, Sales and Customer Experience to maximise the profitability of Peermont while driving growth.
Oversee the development, implementation and management of all Sales and Marketing support services at a tactical level and both digital and traditional channels to ensure the effective implementation of the Group Corporate Sales and Marketing strategy to optimise customer acquisition, retention and engagement.
You will be responsible for the following but not limited to;
- Manage and oversee the performance of the Local and International Sales team;
- Manage and/or support Group Gaming VIP Host initiatives;
- Articulation and management of the desired corporate image and position;
- Develop and manage the corporate branding plans, both long term and annually, including monitoring and evolving brand positioning and value proposition;
- Oversee the development of Peermont’s digital/mobile strategy and ensure successful execution;
- Develop a data driven strategic vision around segmentation, personalisation, optimisation, product offering, ROI and guest experience both regionally and nationally;
- Assess the need to redefine segmentation and implement possible targeting strategies as required;
- Manage the CRM strategy and implementation thereof whilst ensuring that it remains up to date with market and customer requirements;
- Develop a continually evolving in-depth marketing analytics tracking tool and scorecard to track and assess overall performance of all report functions against strategic goals to ensure targets are being met;
- Leverage analytics to execute tactical and innovative initiatives to drive customer activation, retention, loyalty and reactivation through sophisticated segment campaigns and behavioural triggers, including the adoption of new channels;
- Leverage the insights from all analytics to make decisions and implement enhancements in response to outcomes;
- Foster and empower cross functional working teams and lead and manage the integration of successful cross-channel strategy;
- Manage and oversee the full customer journey and ensure consistent and optimised brand communications and experiences;
- Manage the conception and implementation of consolidated marketing campaigns and calendars, working with internal and external stakeholders to ensure an appropriate balance between customer experience, brand development and revenue growth is achieved;
- Partner with key stakeholders to understand vertical market needs/opportunities and identify opportunities to increase market penetration;
- Manage and oversee the designing and execution of the marketing strategies for properties to promote customer awareness and company image in order to drive value for all associated brands/units in order to maximise revenue;

**Minimum Criteria**:

- 4 year degree in Marketing (including Honours) is essential;
- MBA would be preferable;
- 10+ years’ experience in the marketing field of which at least 5 years should have been at a Senior Management level responsible for brand strategy and brand positioning development;
- Minimum of 3 to 5 years’ experience in the development and strategic guidance of Digital Strategies and Cross Channel Strategies in a senior/executive capacity within a large organisation;
- Executive leadership experience leading and managing several Brands within a group function of a large organisation;
- Strong track record in developing and executing data-centric marketing strategies and tactics, leveraging and optimising channels and communication strategies;
- Strong business and financial acumen, including the ability to analyse and interpret data and financial statements;
- A proven track record in developing and managing budgets and managing cross functional teams;
- Big picture thinking and strong leadership skills;
- Sound written and oral communication skills and the ability to communicate at varying levels;
- Above average analytical ability and critical thinking skills;
- Ability to respond calmly under pressure, manage conflict and make rational decisions when required;
- High levels of integrity, confidentiality and discretion.
- For more infor

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