Direct Sales and Marketing Manager

1 week ago

Pretoria, South Africa CTU Career Chatz Full time

**Job title**:Direct Sales & Marketing Manager (DSMM)**

**Reporting to**:CEO &** **National Business Development Manager (Qualifications)

**Salary**:Basic salary, Cell phone, Laptop, Incentive Bonuses & Petrol card for business related travel

**Hours**: 45 hours, Full Time, Normal Hours 08:00am to 16:30pm, Saturdays as required for school/campus/national events

**Location**: Primary - Head Office | Secondary - Regional campuses as required

**Purpose of the position**

The purpose of this position is to create long-term relationships, both internal and external with the assigned portfolio. The role of a Direct Sales and Marketing Manager (DSMM) is to lead a team of sales representatives and other personnel and setting and promoting direct sales goals. The Direct Sales and Marketing Manager (DSMM) is the primary point of contact for CTU Training Solutions established school partners nationally. The DSMM seeks out and builds trusting relationships with schools (principals & teachers) in creating opportunities for school visits, presentations, data collection & marketing opportunities. The DSMM creates the opportunity for the delivering of additional teacher events, including teachers training & a national principal’s seminar. The DSMM is a problem solver who takes ownership of issues that arise and sees them through to resolution. This position directly benefits sales by improving the customer experience helping to build loyalty and increase retention.

Responsibilities & duties

**Business development & TEAM Support**
- Establish partnerships with school leaders and uses those partnerships to ensure successful implementation of CTU Training Solutions direct school marketing strategy.
- Developing positive relationships with all stakeholders and creating an exceptional customer experience
- Manage, lead, and support the daily activities of the full-time career sales team coach, and motivate the sales force to develop their skill to ensure that a high professional standard is achieved and monthly sales target and KPI target are met
- Ensure achievement of divisional and personal target, aligning with company sales policies and strategies
- Responsible for process improvement together with the National Business Development Manager
- Assist the national business development manager and the marketing division with a school presentation kit
- Coach and mentor the school marketing TEAM (TEC’s) with presentation-, communication and sales techniques
- Provide input and ideas into marketing initiatives and assist in monitoring responses
- Present
- and booking of school appointments when/where required
- Address TEAM concerns and issues in a professional and timely manner.
- Co-ordinate the school marketing and expos as required
- Responsible for branding/awareness/sponsoring and CTU representation

**Database/lead generation**
- Manage and control the data collection against a given target per campus/marketer as allocated
- Monitoring the data collection as per the direct sales strategy in the allocated region, 60 - 80% data collection vs grade 11 & grade 12 groups and or learners
- Manage and optimize an effective data collection process from presentation to CRM
- Monitor events and opportunities that will ensure high lead conversion
- Work closely with the allocated campus sales teams to ensure maximum attendance at events that will secure enrolments
- 70% of sales & enrolments should be generated by the direct school strategy
- Measure and optimize overall data conversion
- Draft and implement a referral strategy

**Overall marketing & sales**
- Drive successful attendance from marketing events
- Drive enrolments from the attendance database generated from events
- Attend and organise CTU CAMPUS events for example Open day’s & Open weeks as required
- Attend trade shows and events to market product where and if required
- Identify and execute marketing initiatives from the A & B school database
- Support all company initiatives, give actionable feedback, share best practices and serve as advocate and information source for company.
- Keep abreast of industry trends, competition, and new opportunities
- Assist in the developing of field marketing plans for improving sales and profitability.
- Recommend innovative and creative marketing approaches for revenue growth.
- Monitor and manage expenditures per team member.
- Recommend marketing techniques and tactics based on changing business demands.

**Work standard**

The Direct Sales and Marketing Manager (DSMM) is a leader, highly presentable and fluent in more than one language as required for the relevant region. The Direct Sales and Marketing Manager (DSMM) is a positive, influential individual that is always on time, well prepared and a knowledgeable source of information to the sales team. The Direct Sales and Marketing Manager (DSMM) has high standards and communicates well and professional. The Direct Sales and Marketing Manager (DSMM) is a CTU bran

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