Strategic Copywriter

3 weeks ago


Johannesburg, South Africa Wetpaint Advertising Full time

Job responsibilities (include, but are not limited to the following):
Writes sharp, witty, quirky and authentic copy for ATL, BTL, TTL, and Digital
Understands brand identity, captures and hones a brand voice and adheres to existing branding guidelines
Translates high-level concepts and creative briefs into finished copy
Provides status updates on all ongoing projects to ensure team coordination and timely delivery
Keeps tabs on the latest digital trends and incorporates new tactics, tools, and platforms into client campaigns as needed
Partner with art directors and multi-disciplinary teams to create strategically sound, industry-leading digital concepts and experiences
Present to clients, partners and internal teams in a professional and inspiring manner
Lead communication and content creation throughout all phases of a project, including discovery, conceptualising, pitching, production and launch
Contribute to communication around projects, company strategy and community
Consistently expand and share knowledge of industry trends and emerging ideas
**Required**:
At least five+ years' working in an ad agency, digital consultancy, or in-house digital team conceptualising digital ideas that show the ability to utilise technology in innovative ways to engage consumers
A portfolio showcasing concepts in which you own for campaign concepts
Impeccable presentation and storytelling skills
Flawless writing and proofreading skills
**Creative campaign development**: examples of working collaboratively with designers and strategists to turn your ideas into live campaigns
Excellent time management skills; ability to work under pressure and hit deadlines
Experience managing multiple projects at once
Degree or higher in English, creative writing, journalism, or related field
Although we appreciate your interest in this position, we can only respond to those applicants who we feel most closely match the needs of this position.


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