Digital Marketing Specialist

2 weeks ago

Johannesburg, South Africa Motivity (PTY) Ltd Full time

Overview of the role:

- Successfully achieve assigned digital sales targets by closing deals and engaging with all necessary stakeholders through the sales cycle.
- Day to day management and optimization of digital marketing campaigns, to existing clients, potential and ex client campaigns.
- Prospecting, qualifying, and generating new leads to support product lines.
- Contact prospective clients through calls and visits to promote products and services.
- Nurturing our existing partner relationship and maintaining a successful working partnership so we continue to drive direct and partner-led deals.
- Identifying new business opportunities and fostering these accounts with trial and closed sales.
- Build and progress a new business pipeline.
- Monitor the industry competitors, new products, and market conditions to understand customer's specific needs.
- Utilizing internal and external data to ensure that customers are thoroughly researched to develop sales plans that meet the customer’s needs.
- Build and maintain relations with new and existing clients.
- Achieve pipeline targets.
- Conducting sales presentations and demonstrations to potential clients where needed.
- Negotiating and closing sales deals.
- Building and maintaining strong relationships with clients.
- Staying up to date with industry trends and developments.
- Providing exceptional customer service and support.

Technical Expertise
- Must understand Digital Marketing
- Good understanding of digital media and advertising
- Be astute in BTL and ABL concepts.
- Understand creative processes associated with digital marketing.
- Combination of the client experience - post-activation assessment and compliance
- Strong communication, negotiation, business acumen and presentation skills
- Strong planning and organizational skills
- Strong relationship management, planning and process driven.
- Analytical and logical
- Product knowledge

Qualification and Experience
- 1-2 years of B2B sales experience, preferably in a fast-moving digital media sales environment.
- Qualification in Marketing/Public Relations
- Certificate in Digital Marketing will be advantageous.
- Strong sales skills: account planning, cold calling, SWOT analysis, upselling, cross-selling, forecast accuracy.
- Consistent achievement of sales quotas and forecasted revenue targets.
- Ability to work well under pressure and proven ability to meet deadlines.

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

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