Retail Marketing Manager

4 weeks ago


Modderfontein, South Africa Flink Recruitment Full time

Job Description:
The Marketing Manager will manage developing company brand strategy in our Marketing Department. Oversee a wide array of marketing functions including branding, communication channels, product development, online and offline promotions, and market research.

Duties & Responsibilities:
IN-STORE MARKETING

New store marketing
- Ensure that all marketing elements/attributes for all new stores are tracked and master sheets are maintained.
- Ensure all new stores’ marketing is correct and on brand.

Promotions/Sales
- Develop monthly promotion and seasonal sale ideas to increase sales revenue & create brand awareness.
- Ensure all promotional/sale activations are rolled out on time and within budget.

Store Closures
- Ensure all marketing master sheets are up to date when a store closure to ensure no wastage for future campaign roll outs.

In store music
- Maintenance of in-store music database and licencing, negotiation and site list for supplier.

ONLINE / DIGITAL / SOCIAL MEDIA

Website

Direct the Digital Marketing team in ensuring the web/ecommerce site is always up to date with the correct products, descriptions, prices etc. Ensuring products are added timeously.

Social Media
- Direct the Digital Marketing team in regards to content, oversee and approve social media plans and advertising.

Electronic Newsletter
- Direct the Digital Marketing Team in regards to newsletter content, oversee and approve monthly plans & all artwork with a goal to increase web subscribers, open rate, click-through rate and ecommerce revenue.

COMMUNICATION

Database Maintenance
- Work with the Computer Analysts to ensure constant cleaning, enriching, maintaining & marketing of the Rage database as per management strategies.

STRATEGY AND INNOVATION
- Continuously looking at ways to improve Rage Marketing & in-store branding.
- Assist with any adhoc duties within the Marketing department
- Be a support system for all projects and initiatives that are a result of the marketing team.
- Collate slide presentations, and distribute them to appropriate stakeholders.
- Work closely with the execution and procurement team to ensure successful campaigns.

Desired Experience & Qualification:
Art Direction

Delegation and management of execution

E-Commerce

Operational Planning

Social Media

Project Planning & management

Consumer Behaviour & Competitive Analysis

Brand Management

Budget Control

Analytical Skills

Multi-Channel Marketing

Marketing Strategy

**Salary**: R45,000.00 - R50,000.00 per month

Ability to Commute:

- Modderfontein, Gauteng (required)



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