Digital Marketing Specialist

6 months ago

Johannesburg, South Africa Mercer Full time

Marsh has a fantastic opportunity for a Digital Marketing Specialist to join our team in the Johannesburg office.

You will be a key member of the Marsh McLennan Digital Marketing Centre of Excellence (CoE). Responsibilities will include helping shape our global digital marketing strategy and in Country / Region delivery, driving distribution support and enablement, as well as monitoring and reporting to continuously improve “outside-in” user journeys and experience.

This is the perfect role for an experienced Digital Marketing Specialist looking to join an established market leading insurance broker.

This is a full time role and you must be able to attend the office a minimum of 3 days a week.

**What can you expect?**
- An opportunity to join an established and client focused team
- Full on the job training
- A platform to build on existing knowledge and an opportunity to learn new skills in a continuous improvement environment
- To build and maintain an excellent rapport with our clients, providers and colleagues across the Group

**What you will be rewarded with?**
- An international well-established company with a strong brand and strong results to match;
- Attractive benefits coverage, outstanding learning and mentoring programs, and internal mobility opportunities;
- Opportunity to make the difference and work on both local & regional projects;
- Stable employment and hybrid working model (3 compulsory days on-site)

**We will rely on you to**:

- Partner with CoE, drive SEO performance inc. on content development, core web vitals, etc.
- Manage overall “site health” inc. SEO, tags, cookie consent, accessibility, etc. and overall “local” execution of global processes. Partnering with Technology teams on Martech implementation and adoption.
- Coach/educate marketing teams on best practices to influence digital campaign planning and online experiences.
- Use strong analytics skills to track and measure performance and make data-driven decisions (including A/B testing).

**What you need to have**:

- Several years of related experience.
- Proven digital marketing expertise and knowledge including across IA/taxonomy, tagging, SEO/SEM, lead nurture, experience/content fragments for localization, personalization, accessibility, UX/UI, conversion rate optimization, A/B testing, CCM, etc.
- Strong Martech knowledge including with platforms such as AEM, Adobe Target, GA/Adobe Analytics, Workfront, SEMrush or other equivalent enterprise digital platforms. Experience in international websites management and Martech is a plus.

**What makes you stand out?**
- Experience with HTML and CSS is an asset.
- Experience in international websites management and Martech is a plus.
- Excellent communications skills - English and local language verbal and written.

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