CRM Specialist

2 weeks ago

Cape Town, South Africa Travelstart Online Travel Operations Pty LTD Full time

**JOB DESCRIPTION**:
The following document outlines your key responsibilities & duties inclusive of the skill set required. The list is not exhaustive. As your career progresses within Travelstart we will expect you to grow and develop in your role. Any major changes in your Job Description will be noted. Your Job Description combined with your Key Performance Areas/Indicators will provide you with a robust guide of your expected level of performance.

**PURPOSE OF YOUR ROLE**:
**YOUR KEY RESPONSIBILITIES**:
The following responsibilities pertain to the CRM Specialist role:

- Create unique CRM Campaigns that help build, maintain and grow the Travelstart client base.
- Create life stage segment programs to build CRM campaigns for new, active, loyal and dormant players.
- Collaborate with the Head of Brand and Content Manager to brief, project manage and execute unique CRM Campaigns that help build, maintain and grow the Travelstart and SafariNow client bases.
- Monitor campaigns daily and recommend improvements to meet goals.
- Prepare a detailed Implementation Plan (for each CRM Campaign) - complete with its own set of objectives (expressed in terms of volumes, revenues, or market share or target market reached), bases for recommendation, scope and coverage, mechanics and details of implementation/execution, communication of the program to its target market, detailed timetables, logistics and spending schedules and total budgets.
- Develop, secure approval and monitor budget for assigned CRM projects. Ensures that budget is based on sound business rationale, directly links to financial objectives and parameters.
- Provides measures on monitoring effectiveness of CRM campaigns, provides data requirements and executes hygiene initiatives.
- Breakdowns, segments, and evaluates/analyses the information along with member/customer history and provide results that can be used for marketing.
- Design methodology, presents results, provides insights and recommendations, regular updates, measures regional results semi-annually.
- Perform customer data mining and analysis, and provide updated customer profile.
- Guard data integrity/hygiene; recommends enhancements to keep data clean/valid, etc.; monitors database health; provides regular customer data profile report.
- Provide insights; Identify process improvement, refine program mechanics, use customer data to recommend strategies, triggers that will engage customers to avail more products, predict possible churn.
- Be constantly curious about how a better understanding customer data can support strategic thinking and campaign innovation

**YOUR PROFILE**:

- Bachelor degree in Marketing, Business Management or equivalent programs.
- Good knowledge of HTML/CSS is a prerequisite
- 3-4 years’ experience in CRM marketing.
- 1-2 years’ experience in the travel industry to your advantage
- Proven track record of working on successful CRM campaigns
- Experience building and managing multiple online advertising and CRM campaigns
- Experience working with outside vendors including affiliate networks, publishers and creative agencies
- Excellent written English and communication skills.
- Computer skills with standard programs like Excel, Word and Photoshop.

**PERSONAL COMPETENCY REQUIREMENTS**:

- Passionate
- Driven
- Love for the travel industry
- Willing to take the right risk
- Ideas generator
- Meet requirements but continually exceed expectations

**WHAT WE OFFER**:

- Be part of the next fastest growing online business in South Africa;
- Experience an exciting blend of a vibrant start up environment and professional operations;
- Work as part of a global, highly ambitious team and fast-growing company;
- Learn from some of the best entrepreneurs who have been building leading online businesses globally;
- Opportunities to work in other countries and/or for an higher position within the organization
- Become part of a dynamic and highly motivated team with horizontal hierarchies;
- A great working atmosphere within in an international environment;
- Challenging and diversified tasks with direct responsibilities;
- Become an expert in the online space;
- Learn how to build an online start-up company from scratch in a truly entrepreneurial environment

Please note that we reserve to right to amend, freeze the role or not hire. The final appointment will be at the discretion of Travelstart. Travelstart is committed to transformation and redressing of past inequalities. Our employment equity goals will be taken into account in our selection process.
Good luck

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