Data Science Director

2 weeks ago

Cape Town, South Africa Incubeta Full time

As a Data Science Director within our Marketing Intelligence team, you will be responsible for understanding, designing and deploying data science projects for the purpose of enhancing and improving marketing intelligence activities.

In order to successfully perform this role, you will need to be able to work with large and messy datasets of structured and unstructured data, build and implement models and algorithms, and design and run experiments to optimise media and customer experience. You are expected to have a relentless curiosity about various business problems and a passion for inventing data-based solutions to those challenges.

As a senior member of the Marketing Intelligence team, you are required to build bespoke data science solutions based on opportunities identified by you, other teams, or in response to client challenges & contexts. The production process will include:

- Understanding & defining the scope and success criteria of the project
- Advising the team/s on the requirements to perform the project successfully after initial exploration of the data
- Working with the client’s/ Incubeta’s analytics, data, tech and BI teams to get the requirements in place
- Research and architecture of existing and potential solutions
- Creation of the data pipeline & connections into BigQuery or similar DWH, as appropriate
- Adaption of solutions into a unique Incubeta template
- The automation of script triggering through Google Cloud or similar
- Presenting any findings as well as training to team members and clients who will use the tool/ model

**You are required to**:

- Design, build, and implement predictive models and algorithms to improve and optimise media performance, customer experiences, revenue generation, and other business outcomes.
- Build & develop new data services & solutions through ML/AI that generate revenue opportunities for Incubeta.
- Build well-managed data solutions, tools, and innovative prototypes to enable self-service frameworks.
- Oversee a team of data science & marketing intelligence professionals, and their technical output.
- Deliver effective presentations of findings and recommendations to internal and external technical and non-technical stakeholders.
- Support in-market scoping, commercials and upskilling for our data science offering.
- Document projects in a manner that ensures specific processes can be replicated and scaled across the organisation.
- Collaborate with multiple teams and stakeholders in an agile and dynamic environment.

**PLACE WITHIN ORGANISATION**:
The Data Science Director reports directly to the EMEA Head of Data Science and Engineering. This role is based in our Cape Town office and operates within the EMEA Marketing Intelligence team. You will be an integral part of a dynamic and collaborative team, working alongside marketing intelligence professionals across EMEA, including:

- Data Analysts
- Data Engineers
- Analytics Implementation Specialists
- Data & Analytics Consultants
- Technical Project Managers

You will also collaborate closely with:

- In-market teams in Cape Town, across various disciplines
- Commercial & client service teams across EMEA
- Operations personnel
- Other marketing intelligence resources globally

**KNOWLEDGE AND EXPERIENCE**:
In order to successfully perform this role, you will need the following hard and soft skills:
Hard Skills
- Strong technical capabilities:

- Data science, data infrastructure and engineering
- ML and modelling (pLTV, Propensity, MMM)
- Experience with DWH (BigQuery)
- Data visualisation (Looker Studio, Power BI, Tableau)
- Cloud (AWS, GCP, Azure)
- Google Cloud Platform certified (Advantageous)
- ETL tooling (FiveTran, Supermetrics)
- Coding & Programming (Python, SQL, R, JavaScript)
- Understanding of Analytics platforms & impact of data within - in particular Google Analytics 4
- Data Modelling, prescriptive, predictive and statistical modelling
- Probability and Statistics
- Knowledge of Key Metrics and Dimensions for GMP Platforms (DV360, CM360, SA360), Google Ads and Facebook (Advantageous)
- Knowledge of Digital Media Strategy (Advantageous)
- Can confidently deal with breadth of enquiries around analytics & data
- Strong understanding of industry trends and the ability to pivot business strategies accordingly
- Skilled in utilising Google Workspace for communication, presentations and reporting (e.g. Gmail, Google Slides, Google Docs, Google Sheets)

Soft Skills
- Demonstrable expertise in strong client relationship management, and experience of building and managing key partner relationships
- Ability to foster a positive organisational culture and promote talent development
- Strong technical storyteller - able to turn complex technical concepts into simple and easy to understand concepts for both internal teams and clients
- Excellent communication, negotiation, and presentation skills
- Excellent problem-solving abilities
- Ability to work in a fast paced, dynamic, pro

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