Email Marketing Manager

2 weeks ago


Johannesburg, South Africa Virago Recruitment Full time

**Job description**:
Understanding the customer journey and implementing a creative process using data to engage and re-engage customers and increase conversion rates.
Working with e-commerce & paid ads team to implement best practice lead capturing on site and across paid media
Finding the perfect balance of cadence and content, brand and product marketing to maintain an engaged and subscribed audience
Ensuring global and local campaigns are executed flawlessly and with the right tone of voice
Testing and optimizing the upper funnel, abandoned cart, and retention workflows
Working with targeting data to create segmented lists and flows
Collaborating closely with the marketing & e-commerce team to to amplify and promote internal / external content
Coordinated restock notifications with supply chain team
Support product launch events and promotions

**Requirements**:
Bachelor degree level (Business, Marketing, Communication or Modern Languages)
- Fluent in English, a second language is a plus
- Good written and verbal communication skills
- Loves to plan, build and manage project and campaign timelines and budget
- Highly organized and excellent analytical, relational, management and problem-solving skills
- Ability to multi-task, prioritise and experience with critical deadlines
- Passionate about your work with a ‘can-do’ attitude
- Has a natural sense of urgency and approach to work daily
- Knowledge and passion for outdoor

**Job description**:
Understanding the customer journey and implementing a creative process using data to engage and re-engage customers and increase conversion rates.
Working with e-commerce & paid ads team to implement best practice lead capturing on site and across paid media
Finding the perfect balance of cadence and content, brand and product marketing to maintain an engaged and subscribed audience
Ensuring global and local campaigns are executed flawlessly and with the right tone of voice
Testing and optimizing the upper funnel, abandoned cart, and retention workflows
Working with targeting data to create segmented lists and flows
Collaborating closely with the marketing & e-commerce team to to amplify and promote internal / external content
Coordinated restock notifications with supply chain team
Support product launch events and promotions

**Requirements**:
Bachelor degree level (Business, Marketing, Communication or Modern Languages)
- Fluent in English, a second language is a plus
- Good written and verbal communication skills
- Loves to plan, build and manage project and campaign timelines and budget
- Highly organized and excellent analytical, relational, management and problem-solving skills
- Ability to multi-task, prioritise and experience with critical deadlines
- Passionate about your work with a ‘can-do’ attitude
- Has a natural sense of urgency and approach to work daily
- Knowledge and passion for outdoor

Between 3 - 5 Years



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