Retail Diversification and Marketing Manager

2 weeks ago

Johannesburg, South Africa TotalEnergies Full time

Sales
- JOHANNESBURG-BIERMANN AV(ZAF)
- South Africa

**Shop Food, and Services**:

- To monitor the competitor’s market and activities (Fuel, Food and Nonfood retail), and to provide monthly updates on customer and Customer Value Proposition Trends during the Commercial Performance Meeting
- To develop, communicate and implement SFS strategies with regards to food and non-food offers, concepts, supply chain activities, digital offers and category management and to diversify the offer as well as the business
- To manage end-to-end SFS processes to ensure abovementioned strategies are correctly implemented
- To manage the SFS business model and improvement thereof in terms of Operating Efficiencies, Income Opportunities, KPI (Development and Management) and maximizing dealer and TotalEnergies's profitability
- Ensure consistent ranging, layout, offerings and SFS HACCP compliance throughout the network.
- To manage relationships with all relevant stakeholders and various committees and represent activities at a senior level
- To perform regular economic and offer analyses of the pertinence of the SFS and adapt the offer thereto
- To perform weekly site visits on TMSA retail sites as to monitor performance and to give operational guidance

**Loyalty and Click & Collect **Development of TotalEnergy Loyalty Strategy in collaboration with other departments.
- To developing and execute a progressive and competitive TMSA-own Customer Loyalty Strategy/Program as to ensure customer retention and growth for retail
- To export existing loyalty program opportunities as to extract best value and increase customer loyalty to TMSA
- To develop and follow up of a Click & Collect offer in TMSA retail with other departments
- To define the offer and the strategy of the Click and Collect Program

**Retail Marketing and Promotions **To co-ordinate all marketing activities and communications to TotalEnergies Retail Service Stations across all retail business streams in collaboration with Corporate Communications and Marketing.
- To manage all communication and marketing plans aligned to brand strategy as well as in line with the shop and diversification offer
- To implement and execute all promotional activity, enhance brand visibility below the line in collaboration with Corporate Communications and Marketing.
- Develop Customer Digital Database

**Offer and Diversification Development**:

- To manage the development of new concept strategies for implementation in the Retail and Commercial business in respect of:

- Shops Norms and Standards
- Follow up of the Mobility Shop program implementation in collaboration with the Retail Technical Division
- Diversifications for Shops (Branded and non-Branded)
- Café Bonjour
- Quick Service Restaurants (QSR)
- Car Wash Strategy
- Workshops
- High Street Brands
- To analyse all offer developments and present an economic study thereof and for each pilot before implementation; to prepare an investment proposal with the economic profitability thereof and circulate it to the Retail Divisional Committee
- To manage & sign off all new Offer development Diversification Investment projects, ensuring that all norms are adhered to and to proceed to their validation by the Retail Divisional Committee
- To work closely and transversally with other relevant departments and divisions as to establish new concepts and to insure and follow up their operational implementation on a deadline
- To manage relationship with all stakeholders including High Street Brands such as Spur, Famous Brands, etc. (list non-exhaustive) at senior level

**Context and environment**

**People Management**:

- To animate and motivate the team and to be able to manage arising conflicts in the team
- To ensure critical skills and positions are identified
- To ensure succession plan is in place for direct reports, and update job descriptions at least every 2 years
- To ensure the annual employee review process includes a review of employee career plan and development plan
- ** HSEQ**:

- To ensure constant adherence and compliance to company HSEQ and company and security standards, local by
- laws, standards and legislation so as to minimise all risk pertaining to company assets and protection of life
- To ensuring all preferred suppliers adhere to Total’s HSEQ requirements, policies & procedure**Governance**:

- To ensure effective risk management and internal control, including asset management, for area of responsibility
- To ensure direct reports understand and comply with Procurement policy and procedures, and that non-compliance to procurement procedures will be addressed
- To liaise on a monthly basis with the SFS team at the TotalEnergies AFR Level
- Statistics- 1080 Global Suppliers with 38 000 supplier items; 6 500 Local Suppliers with 280 000 supplier items; 300 Categories with 8700 retail items listed on TMSA's ISIS database
- 9 Franchises; 1700 Recipes- People- 3 direct reports & 7 indirect- Scope- Total South

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