Digital and Social Media Content Creator

2 weeks ago


Cape Town, South Africa PathCare Laboratory Full time

Writing, reviewing, editing, and updating content for company websites, blogs, marketing materials and social media.
Assisting the creative team with the design of promotional materials.
Producing video/infographic/photographic content.
Using social media to engage consumers, respond to questions or complaints and to promote company initiatives.
Collaborating with internal departments to establish objectives, complete tasks and identify and solve problems.
Monitoring social media and company website metrics and providing analytics.
Utilising SEO methods to increase site traffic.
Suggesting new ways to promote company offerings and to reach consumers.
Collaborating with the talent acquisition team in terms of promoting the brand on adverts and SEO etc.

**Required**:
Three-year diploma or degree in digital marketing, english and/or similar field
Advanced computer literacy (Microsoft Office, Wordpress)
Three years’ experience in a digital marketing/content creator role
Experience in pathology/health sector is advantageous
Experience in creating strong, engaging content
Must have a portfolio of applicable outputs
An understanding of SEO best practices
Excellent verbal and written communication skills
Advanced interpersonal relations and listening skills
Advanced planning and project management
Operational flexibility and creativity
Ability to evidence emotional intelligence i.e. the ability to regulate and manage one’s emotions in a healthy and productive manner
Positive attitude and flexible workstyle
Advanced customer relations (Internal and external)
Must have a proven track record of building and maintaining relationships with internal/external stakeholders
Ability to plan, multitask and meet deadlines through demonstrating good time management skills
Ability to work effectively under pressure and display resilience and tenacity in challenging situations



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