Marketing Specialist

2 weeks ago

Bellville, South Africa Sanlam Full time

Who are we?
Sanlam Life and Savings (SLS) is focused on serving our retail and corporate clients in South Africa and further developing our strategic advantages in the South African market. Sanlam Life and Savings consists of three clusters - Sanlam Corporate, Sanlam Retail Mass and Sanlam Retail Affluent. The Sanlam Life and Savings Office provides strategic direction, coordination and support to the three clusters, as well as performing governance oversight that includes assurance provided by second line of defense functions in SLS, to enable us to meet our business objectives. What will you do?
Marketing Campaigns
- Planning, Implement, manage and report on ‘tactical delight and surprise’ campaigns across partners and businesses which are results driven and talkable, and ensure it aligns to our brand values, tone and style.
- Research and develops new marketing campaign strategies.
- Identify appropriate digital marketing channels and seamless client journeys on how each campaign can be delivered to members.
- Enforces brand marketing guidelines throughout each campaign to create a cohesive feel to each campaign across the different CI guidelines from different companies.
- Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
- Work with different agencies across the Group for the execution and creative delivery on different campaigns.
- Training other staff members on digital platforms and concepts.

Marketing Events
- Responsible for identifying and planning of the Sanlam Reality events calendar with key stakeholders (Sales, Legal, Compliance etc.) in Sanlam Reality and broader Sanlam and strategic partners.
- Organizing facilities and details which include catering, entertainment, transportation, location, invitee list, special guests, equipment, promotional material, etc.
- Reporting and measurement of event success.
- Ensuring CI adherence is all events What will make you successful in this role?
- Solid understanding of social marketing.
- Solid understanding of web metrics and digital analytics.
- Digital marketing guru Qualification and Experience
- 5 years’ proven experience as Marketing Specialist in the Financial Services or Retail Industry.
- 3 years’ experience in executing innovative digital marketing campaigns.
- Exposure to managing successful social media campaigns.
- 3 years’ experience in interacting with a communications agency.

We’re all about building strong, lasting relationships with our employees. We know that you have hopes for your future - your career, your personal development and of achieving great things. We pride ourselves in helping our employees to realise their worth. Through its four business clusters - Sanlam Life and Savings, Sanlam Investment Group, Sanlam Emerging Markets, Santam, as well as MiWay and the Group Office - the group provides many opportunities for growth and development. Core Competencies Being resilient - Contributing independently Collaborates - Contributing independently Cultivates innovation - Contributing independently Customer focus - Contributing independently Drives results - Contributing independently Turnaround time
The Sanlam Group is committed to achieving transformation and embraces diversity. This commitment is what drives us to achieve a diverse, inclusive and equitable workplace as we believe that these are key components to ensuring a thriving and sustainable business in South Africa. The Group's Employment Equity plan and targets will be considered as part of the selection process.

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