Conversion Rate Optimisation

Key Responsibilities:

- Utilise analytics tools to monitor and analyse website and digital campaign performance.
- Conduct qualitative and quantitative research to understand user behaviour and pinpoint areas for improvement.
- Design and execute A/B and multivariate tests to optimise website elements, user flows, and conversion funnels.
- Collaborate with UX/UI designers to improve webpage layouts and ensure a frictionless user journey.
- Provide data-driven recommendations and insights to continually advance conversion rates.
- Generate and present detailed reports to stakeholders, highlighting successes and identifying optimization opportunities.
- Stay updated with industry trends and emerging technologies in CRO.
- Work closely with cross-functional teams including marketing, design, and development to implement optimization strategies effectively.

Impact:

- Increased conversion rates and revenue across digital channels.
- Enhanced user engagement and satisfaction through improved user experiences.
- Data-driven insights leading to continuous optimisation and innovation.
- Strong collaboration across teams, enhancing the effectiveness of digital strategies.

Qualifications and requirements:

- Bachelor’s degree in Marketing, or related field.
- Proven experience in CRO, particularly in an e-commerce setting.
- Strong understanding of SEO, SEM, and their integration into CRO efforts.
- Excellent analytical, problem-solving, and project management skills.
- Superior communication and presentation skills.