Strategist
1 week ago
You will be in charge of developing and delivering bespoke approaches for brand experiences driven by data and insights, across different marketing channels and a range of clients.
**You must be able to**:
- Own the campaign direction and concept approach for a range of projects.
- Work collaboratively with the necessary teams to ensure strategies that have been approved are realised from start to finish.
- Support new business activities by leveraging trends, research, and insights to guide our responses to opportunities.
**Note**: CVs should be accompanied by a portfolio or examples of strategic work produced.
**The scope will include**:
Understand the client’s audiences, objectives, priorities and business problems and lead the definition of solutions to meet these needs
Conduct in depth research and provide relevant target market insights across various consumer categories
Translate briefs and strategic requirements into compelling digital creative solutions
Pitch ideas confidently and present creative concepts internally and externally
Manage the integrity of an approved strategy through to final deliverables
Lead the strategy team
Proactively seek opportunities to contribute to our existing client’s business and marketing strategy
Lead reporting efforts on the performance of all campaigns
Keep abreast of current trends and industry best practice
**REQUIREMENTS**:
Exceptional communication skills
Great presentation skills
Relevant qualification and a min of five years experience
Sound understanding of marketing disciplines and knowledge of brand positioning
Proven track record of developing successful strategic plans
Able to think laterally and analytically
Able to prioritise, meet tight deadlines and get the work done to the highest quality
Agency experience
Multilingualism is always a huge plus
Pan-African experience an advantage
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