Senior Specialist: Digital Analytics

2 weeks ago


Midrand, South Africa Vodafone Full time

**Role purpose**:
You will be required to periodically prepare and present advanced analytics and insights in a clear and concise way to business stakeholders and executive management (Vodacom and Vodafone Group).

**Your responsibilities will include**:
Have solid analytics implementation experience across the life cycle and digital platforms (including web, responsive and native apps) using Adobe to lead and implement technical requirements for digital tagging analytics campaigns. (Adobe Analytics, Adobe Target, Adobe Launch, Content Square
Design, develop and implement end to end technical tagging requirements for company web, mobile and app platforms. Be able to create SDR and convert it to exact script code to be added on page/app screens or user actions on page.
Collaboration with other development teams during the development lifecycle, provide actionable insights post implementation, working closely with Product Owners, UX team and Channel heads.
Lead and support junior adobe analytics resources, coaching them and developing their skills. Key interface with Vodafone and any Vodacom group forums with regards to Adobe Analytics and channel personalisation/behavioural strategies.
Cognitive ability to understand, translate client requirements both from business and technical space and provide solutions to achieve those
Drive the development of an integrated digital analytics stack to drive commercial objectives in the digital environment, including DMP (Adobe Audience Manager), Adobe Target, Adobe Analytics, Datorama, Content Square and Tealium.
Thorough knowledge of Analytics Workspace, reporting and admin console in Adobe Analytics. Must be comfortable with advanced segmentation capabilities within Adobe
Identification of patterns and trends in data pipelines for exception reporting and business improvement. Building dashboards and ad hoc reports with visualization tools (such as Adobe Analytics, Adobe Workbench, Adobe Customer Journey Analytics, Google Data Studio, Tableau, Domo)
Expert in A/B and Multivariate testing, design of experiments, the mathematics of statistical hypothesis testing coupled with the ability to draw meaningful business insights across multiple tests

**Must have professional qualifications**:
Relevant Degree or equivalent (Computer science, Marketing, Digital)
4-6 years analytical experience
Adobe Analytics essential

**Core competencies, knowledge, and experience**:
At least 5 years’ experience in digital analytics platforms, preferably in a fast-paced, agile environment
Experience integrating Adobe Analytics with other Adobe systems, including Target, Audience Manager and Campaign.5+ years of experience in Adobe Analytics development
Knowledge of digital marketing analytics, optimization and statistical modeling
Detailed hands-on experience in planning, implementing, integrating and operating systems that make up the digital analytics stack
Experience with analytics software including PowerBI, Qlik, Adobe Analytics, Datorama, Adobe Target, Adobe Audience Manager, Tealium, ContentSquare or similar
Experience in advanced analytics areas including SQL, data warehouse and big data
Capable of working in a complex matrix organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for Applications**:03 July 2023.**

The base location for this role is**, Midrand, Vodacom Campus.**

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion.



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