Market Activation Manager

3 weeks ago

Johannesburg, South Africa Luelle Consulting Full time

**Gauteng**, JHB - Northern Suburbs**

**1 million - 1,1 million**

**Market Activation Manager (**Innovation, Incubation and Future growth)** - JHB - North**
**R1 million - R1,1 million**

**Global luxury FMCG giant is looking for a seasoned Market Activation Manager to join their team. The Market Activation Manager will be responsible for driving integrated consumer-centric brand activation through superior execution. My client is looking for a professional with experience in bringing in product into the country.**

**The successful incumbent will be responsible for the following duties**:
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- **Defining brand objectives (including consumer challenges and relevant touchpoints) and associated growth equation**
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- **Defining integrated brand activation planning, including leading alignment on brand pricing and promotions, distribution and trade marketing strategies, etc.**
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- **Analysing and continuously adjust overall brand performance**
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- **Creating the right consumer experience within the prioritized touchpoints (leveraging BrandCos primary assets and secondary assets)**
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- **Driving media plans on relevant channels (including events and PR), with continuous optimization**
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- **Partnering with, inspire and challenge agencies**
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- **Analysing and monitoring campaigns performance for improvement**
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- **Coordinating with Sales, Trade Marketing, Production and Finance**
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- **Collaborating with external agencies**
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- **Managing costs against approved budget within marketing arena**
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- **Recruiting talented employees**
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- **Developing employees**
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- **Managing performance**
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- **Maintaining employee relations**
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- **Bachelor’s Degree in Marketing**
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- **8 year’s portfolio management and brand activation experience**
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- **Experience leading teams and agencies**
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**Client interviewing next week.**

**Please note the above is the minimum criteria to be considered for the position - If you do not meet the criteria, you will not be shortlisted.**
- For more information please contact:
**Cebile Zwane

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