Strategic Director

2 months ago

Johannesburg, South Africa Mindshare Full time

STRATEGY DIRECTOR

Strategy
- Define and lead media strategy.
- Adopt, adapt and govern global strategy and guidelines where available and necessary.
- Create strong, compelling and strategic media recommendations on how different channels can be used to meet client objectives.
- Use client data and technology architecture to provide strategy solutions to clients.
- Strive to deliver media solutions that drive key objectives to ensure budget efficacy and performance.
- Oversee the campaign strategy briefing process, overseeing the internal process (including creative agency involvement) to client presentation.
- Provide ROI opportunities e.g., modeling, integration of strategy & implementation learnings.
- Create strong, compelling, and strategic media recommendations on how channels can be used to integrate the consumer journey and define the role of media use to the consumer.
- Use client data and technology architecture to provide strategy solutions that drive key objectives to ensure budget efficacy and performance.
- Provide insight and strategic optimization input on all live campaigns to deliver against set objectives and maximise performance & efficiency.
- Track and govern the implementation of the media strategic approach.
- Govern the adoption of Media Principles.
- Provide insights on emerging media and new opportunities.
- Understand Open tools/ products to identify key opportunities where responsible and recommended, thus contributing to client targets.

Relationship Management
- Develop strong relationships at all client levels.
- Ensure regular media update presentations to client e.g., trends, landscapes, hot topics etc.
- Maintain and develop strong symbiotic relationships with media partners/ vendors to contribute to best of business digital media strategy.
- Ensure you update and maintain your knowledge of the client’s organizational structure, planning process, marketing calendar and the needs of key stakeholders.
- Ensure that client relationships continue to be strengthened by the quality of our deliverables and client satisfaction with our work.

People Management
- Proactively lead your team to ensure that they are always delivering their best and are contributing to the company’s goals.
- Develop and grow a high performing team by ensuring that everyone has clarity around the business objectives and goals and that everyone is meeting their performance targets.
- Manage your team’s deliverables and ensure that they meet these on time at a high quality.
- Regularly check-in with your team to gain insightful information on their progress and performance and give them regular feedback.
- Provide coaching, mentorship or training when required in order to ensure that each individual is performing at the required standard.
- Assist your team with challenges they are facing and, advise and train them when required.
- Manage staff development by understanding growth opportunities and implementing necessary training.

Regional Management and Structure:

- Accountable for governance of strategic framework and adherence through the continent
- Governs adoption and usage of Media Golden Rules throughout the continent
- Accountable for strategic output per governance guidelines throughout the continent
- Drives innovation and creativity through all markets
- Minimum 8 years’ work experience in a strategic role.
- Experience working at a Media Agency.
- Presentation skills.
- Strategic Mindset.
- Strong understanding of the media landscape.
- Significant proven experience of working with multiple stakeholders, e.g., suppliers, advertising/marketing agencies, media owners.
- Understands business principles and good practice.

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