Senior Insights and Analysis Specialist, Africa

2 weeks ago

Pretoria, South Africa Foreign & Commonwealth Office Full time

Job Description (Roles and Responsibilities)

**Main purpose of job**:
We are looking for an excellent senior insights and analysis specialist with a passion for strategic communications to join a strong and highly motivated campaigns team.

You will be working in the Africa Campaigns Hub, a team split between London, Abuja, Nairobi, Cape Town and Pretoria. This hub combines specialist skills in campaign delivery, strategic communication, digital, insights, monitoring and evaluation, working with and complementing the UK Government’s communications network across sub-Saharan Africa.

The role is based at the British High Commission in Pretoria, working directly with the Head of the Africa Campaigns Hub.

You will be responsible for analysing and interpreting data from a range of sources to provide actionable insights that will help shape the hub’s campaign strategies, as well as strategies being led by the HMG headquarters in London, and you will produce regular evaluations of the hub’s campaigns. You will be responsible for producing and presenting insights reports to our senior officials, as well as designing and implementing research projects, consistently improving the way we communicate and interact with our audiences on the continent.

You will be enthusiastic and proactive; have experience of using Google Analytics and other social media listening tools such as Hootsuite, Brandwatch, NewsWhip; have experience of designing surveys for market research across Africa and working with media monitoring agencies; be politically astute; and be able to translate audience insights into actionable communications advice, especially on major global events.

You should also expect to travel, across the region and to the UK.

**Roles and responsibilities / what will the jobholder be expected to achieve?**
- Work in partnership with the Head of Campaigns to ensure campaigns and scripts reflect the latest audience insights, also ensuring senior officials in Pretoria, across the Africa network and in London are briefed with insights and advice on how audiences across Africa are responding to strategic communications objectives and major global events.
- Work closely with Africa Campaigns Hub colleagues in Pretoria and London, as well as the regional campaign heads in Abuja and Nairobi, to provide the latest audience insight to help inform and design strategic media and digital communications campaigns.
- Work closely with colleagues in London to ensure their strategies involving African countries include the latest audience insight and provide recommendations on communications campaigns.
- Work with the Head of Digital and Production to support** **the upskilling of communicators across HMG’s Africa Communications Network in line with the latest Government Communication Service learning and development programmes. This includes using evaluation and data insight to inform campaign planning and understand the impact of our digital communications.
- Oversee the Digital Content Producer on social media monitoring, weekly monitoring reports and the production of the ministerial social media report.
- Continuously improve how we gather and use data to gain better insight into our audiences - both online and via traditional media channels. Use this insight to develop benchmarks for our campaigning activity - including using dashboards to track and present performance of our campaigns to senior officials.
- Design and commission external research surveys to understand how audiences across Africa respond to global events, emerging trends and areas relating to key policy objectives.
- Together with Head of Campaigns, design and implement surveys to gauge how the Africa Communications Network are engaging with campaigns in order to adapt strategies and network support where/when required.
- Manage the budget for external insight reports and surveys.
- Provide early-warning insights reports to senior officials on potential global risks, emerging trends and misinformation and disinformation narratives across the continent, identifying relevant impact on key policy objectives.
- Use audience insight to provide strategic communications advice, identifying tactics to advance our communications objectives, whilst also identifying and managing risks.
- Build trusted relationships with local, national and international partners, contributing to an active directory of third-party stakeholder contacts - from academia, NGOs, think tanks, campaigners and social media influencers - for qualitative insight.

**Key competences required for the job**:
Communications - Insight: Setting direction/Seeing the Big Picture

Communications - Ideas: Delivering results

Communications - Implementation: Collaborating and partnering

Communications - Impact: Managing results

The Communications Competency Framework can be found here.

Essential qualifications, skills and experience
- Degree in relevant field, for example, communications, media man

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