Digital Marketing Specialist: Paid Media

2 weeks ago

Sandton, South Africa Insphired Recruitment Solutions Full time

Our client in the Support Services industry is currently looking for a **Digital Marketing Specialist: Paid Media**, in Sandton.

**Responsibilities**:

- Understand the integrated Digital strategy and individual digital plans (SEO, Content, etc.) and devise an integrated implementation plan for digital paid media across digital assets and platforms.
- Understand and interpret the results of Social Reporting, Google Reporting and Revenue Reporting, to draw meaningful conclusions from data reports and translate them into a recommendation for future campaigns.
- Identify target audiences and analyse their characteristics, behaviour, and media habits.
- Develops paid multi-channel initiatives and builds upon current client strategies within the digital arena to meet/exceed objectives.
- Make recommendations to various stakeholders of new initiatives and opportunities.
- Communicate and raise awareness with relevant stakeholders with regards the Digital Paid Media framework and how it can be utilized.
- Builds strong, trusting relationships with clients and agency partners, and collaborate on conceptualisation, planning and implementation for paid campaigns.
- Monitors paid media channels to ensure that the delivery and objectives are rolled out as per plan.
- Track and quality assure proofs on paid media interactions, creative products, and delivery to ensure cost effective and impactful solutions.
- Monitor consistent and accurate messaging across channels
- Analyse and report on the effectiveness of paid media campaigns, facilitating any amendments where required.
- Write communications briefs, ensuring that creative and media are effectively integrated.
- Facilitate project meetings for the implementation and delivery of campaign and/or event plans through specific initiatives to meet the objectives of the events and/or campaigns.
- Manage key stake-holder expectations, escalating risks before they become problems.
- Report on completed projects, costings, and progress against deadlines.
- Perform data analysis of paid activity monthly.
- Regular reviews of performance within Google analytics
- Monitor and evaluate campaign performance to optimise future campaigns.
- Work with marketing teams to drive content creation for paid media channels.

**Requirements**:

- 3 Year Bachelor’s Degree/Nqf Level 7 in Marketing, Communication, or Journalism.
- GAIQ certification (Google Analytics Certification) is an advantage.
- Experience:

- 5 years successful experience in paid digital media planning and campaign management; Experience demonstrating creativity from an idea’s perspective, an eye for design and an understanding of the power of storytelling to better understand, engage with and motivate consumers.
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays)

**Remuneration**:

- R 509 700 per annum.

Pay: Up to R500 000,00 per year

**Education**:

- Bachelors (required)

**Experience**:

- in paid digital media planning and campaign management: 5 years (required)

License/Certification:

- GAIQ certification (required)

Application Deadline: 2024/04/30

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