Content and Social Media Manager

3 weeks ago


Johannesburg, South Africa South Point Management Services (PTY) Ltd. Full time

**GENERAL PURPOSE**

Manage content creation and dissemination via all South Point digital platforms. Provide digital support to internal and external Marketing and Sales efforts by ensuring content aligns with the Marketing strategy. Monitor online conversations in relation to South Point using digitally enabled tools.

**RESPONSIBILITIES**

**Content Creation**
- Own and execute the content strategy as agreed with Marketing team.
- Project manage the production of all sales and marketing content.
- Manage teams responsible for the creations of content (models, videographers, photographers etc).
- Ensure all content is produced timeously.
- Proof read copy of blogs and social posts before publication and approve.
- Review and update published content as needed.
- Adapt content look & feel as well as copy tone based on relevant trends.
- Manage procurement of content tools & equipment.

**Social Media**
- Adapt and execute the Social Media Strategy as agreed with Marketing team.
- Posting and monitoring content on social media by using agreed tools.
- Monitor and report on online conversations using digital monitoring tool.
- Grow social media currency and promote engagement across all relevant channels.
- Drive sales in line with Marketing Sales strategy with the objective of achieving 100% occupancy.
- Utilize social media tracking tool to track occurrences within student environment, and share insights with the Marketing team.
- Strategically utilize paid advertising on Social Media and related online platforms to target specific segments.
- Promote online engagement through creative content and online competitions.
- Strategically utilize paid advertising on Social Media and related online platforms to target specific segments

**EDUCATION**
- Matric
- Diploma/Degree in Digital Marketing/similar

**EXPERIENCE**
- Proven working experience in digital marketing.
- At least 3 years’ experience
- Proficient computer skills and in-depth knowledge of relevant software such as Hootsuite or other social media management/content tools as well as MS Office suite.
- Demonstrable experience managing a small team of content creators as well as social media and/or display advertising campaigns

**Cosing Date**:13 September 2023**

Ability to commute/relocate:

- Johannesburg, Gauteng: Reliably commute or planning to relocate before starting work (required)

Application Deadline: 2023/09/09



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