Marketing Manager

6 months ago

Johannesburg, South Africa Initiate international Full time

Calling all Marketing Maestros in the **iGaming** industry We’ve got a thrilling new** job** opportunity for a **Marketing Manager (iGaming)** to join a company provides the best, leading-edge global support services to the **iGaming** industry, at their offices in **Johannesburg**. As part of their dynamic team, you’ll be at the forefront of providing top-notch support services to the ever-evolving **iGaming** industry. If you’re passionate about combining your marketing prowess with cutting-edge technology and want to join a company that knows how to have fun while getting things done, look no further Level up your career with them and let’s create** iGaming** magic together

Your key **job** responsibilities as the **Marketing Manager (iGaming) **in **Johannesburg** will include:

- Responsible for the online Casino product, its customers and overall ROI
- Own the monthly and quarterly Casino communication plan and ensure impeccable planning and end to end execution of campaigns (this includes campaign briefing, defining customer segments, brainstorming with copywriters and designers, signing off assets and marketing materials and reporting on and evaluating results)
- Manage marketing concepts and campaigns to enhance the customer experience, maximise activity to generate return on investment and increase customer lifetime value
- Working with teams to deliver monthly promotional/CRM calendar and any ad hoc promotions
- Ensuring a seamless experience for the customer from comms through to the online site, ensuring the development and continuous optimisation of lifecycles
- Liaising with BI and business development to ensure promotions and bonuses are refined to be both effective and cost-efficient. Raising any ad hoc BI requests to gain insight into player behaviour and activity
- Work closely with the internal and external stakeholders to ensure execution and quality across-the-board in terms of site experience and customer journeys are effective and constantly improved upon on all devices
- Product development; features scheduling, coordinating the launch of new features, feeding into creating new features, games release schedules, coordinating plans
- Build close relationships with business functions including but not limited to Call Centre, Marketing, BI, Business Development, Operations and Product teams
- Responsibility for maintaining KPIs, including but not limited to player numbers, deposits, withdrawal ratios and frequency of visits to the sites across all player groups
- Strong knowledge of casino play and risk management and ability to profile players effectively
- Detailed competitor analyses with planned solutions on casino shortfalls

Requirements for this **Marketing Manager (iGaming) job** in **Johannesburg**:

- At least 3 years **iGaming** experience in a Marketing or CRM role
- Strong knowledge of **iGaming **Products (slot games, live dealer, table games etc.)
- Strong online/digital marketing experience and knowledge base
- Excellent CRM experience (comms optimisation / Segmentation and Offer Strategies)
- Project Management
- Player UX and UI optimisation
- Proficient in Excel, and reporting software with the ability to analyse, report and present results and findings to different stakeholders
- Problem-solving, influencing and strategy development skills
- Passionate, self-motivated, dynamic and able to take the initiative
- Strong team leader and people management skills
- Work well with different personality types
- Deadline driven
- Positive energy

If you wish to view additional Gaming, Betting, & Gambling, please click through to our** job** section.

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