Brand Manager
7 months ago
Overview:
**We are PepsiCo**
PepsiCo is proud to be one of the world’s leading food and beverage companies. Every day, we are dedicated to bringing our mission to create more smiles with every sip and every bite to life. Our products are enjoyed more than one billion times a day in more than 200 countries and territories around the world. Our portfolio — including Lay’s, Doritos, Gatorade, Pepsi and Quaker — consists of many iconic brands that generate more than US $1 billion each in estimated annual retail sales, helping to deliver more than US $70 billion in net revenue in 2020.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive. Through PepsiCo Positive, we are charting a new course to drive positive action for the planet and people. PepsiCo Positive is an end-to-end strategic business transformation with sustainability at the centre of how we will create growth and value by operating within planetary boundaries and inspiring positive change.
In South Africa (SA), you will find our products across the region at breakfast, lunch or dinner. At the gym or on the field. In the office or on the go. We refresh, restore and rejuvenate our consumers all day, every day with our key brands including Simba, Lay's, Liqui Fruit and Bokomo range of cereals. PepsiCo SA employs more than 13, 000 people across our three business divisions: Bakeries, Grains, Foods, Fruit, Snacks, Juice & Beverages.
**Responsibilities**:
The position is a 6 months Fix Term Contract, responsible for the following:
- Leading brand growth strategy to dock into overarching Cereals strategy and priorities, ensuring consumer remains at the heart of all decisions
- Execution of brand Marketing activity, partnering with Agencies, Shopper, Customer to bring to life
- Project Management of innovation / renovation projects with Commz & NPD to execute innovation pipeline and support development of future innovation funnel
- Execute marketing activity to meet AOP targets on vol, NR
- Portfolio monitoring to understand gaps and work with cross functional teams to resolve
- Partner with Agencies (ATL, Shopper, Digital, etc) to deliver effective campaigns
- Manage and develop team. Lead implementation of Pepsi best practices (e.g. TCP)
- Ongoing tracking of brand health via shares, volumes, net revenue, equity measures etc
- Partner with Insights and Analytics to identify research gaps and to develop best solution
- A&M daily management and reporting as needed
Qualifications:
- 6 - 8 years experience, preferably within FMCG
- 3 year tertiary qualification - Diploma / Degre minimum (Bcom Marketing preferred)
- Project Management experience
- Communication and presentation skills
- Creative evaluation
- Collaboration
- Leadership skills
- Flexibility
- Dealing with ambiguity
- Working in a matrix organization
- Problem Solving
**“PepsiCo is an Equal Opportunity Employer in line with the Employment Equity Act"
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