Digital Marketing Coordinator

2 weeks ago

Cape Town, South Africa Coco Corporate (Pty) Ltd Full time

_Job Description: D I G I T A L M A R K E T I N G C O O R D I N A T O R_

**Key Responsibilities**:

- Collaborate with internal and external stakeholders to develop creative ideas and strategies for marketing campaigns
- Develop a sales and content strategy that generates awareness of the group's offering (e.g. services, events, etc.)
- Create monthly content calendars for management approval and input
- Develop and execute social media campaigns across multiple platforms, including but not limited to Facebook, Twitter, Instagram, TikTok, Pinterest, YouTube and LinkedIn
- Create Social Media Templates from Canva
- Ensure that awareness of all services (including membership opportunities) are advertised in order to drive high levels of membership participation
- Create and manage click-funnels in order to drive potential clientele to our platforms, where their information is captured for potential onboarding
- Identify potential ambassadors, negotiate partnerships, and manage relationships
- Develop social media content specifically for ambassadors
- Fulfil the community management function and ensure that clientele relationships are maintained
- Create and execute public relations strategies, including writing and publishing of press releases
- Analyse and report on social media metrics to measure the effectiveness of campaigns and identify areas for improvement
- Stay up-to-date with the latest industry trends and best practices in social media and content marketing

**Key Performance Indicators for this Role**:
These KPIs will be used to evaluate the performance of the Digital Marketing Coordinator and to make data-driven decisions for optimising marketing strategies and improving business outcomes.
- Conversion rate: The percentage of leads that convert into customers or take the desired action such as making a purchase, signing up for a newsletter, downloading a white paper, etc.
- Website traffic: The number of visitors to the company website through various channels such as organic search, social media, referral, direct, etc.
- Engagement rate: The level of engagement of the target audience with the company's social media content, such as likes, shares, comments, retweets, etc.
- Return on Investment (ROI): The ratio of the revenue generated through marketing campaigns to the cost incurred on those campaigns.
- Customer lifetime value (CLV): The estimated total value of a customer to the company over the entire relationship, including repeat purchases and referrals.
- Brand awareness: The level of awareness of the company's brand among the target audience, measured through various metrics such as social media mentions, press coverage, search volume, etc.
- Customer satisfaction: The level of satisfaction of customers with the company's products, services, and overall experience, measured through surveys, feedback forms, reviews, etc.
- Market share: The percentage of the total market that the company is able to capture through its marketing efforts.
- Cost per acquisition (CPA): The cost incurred to acquire a new customer, calculated by dividing the total cost of marketing campaigns by the number of new customers acquired.

**Project Examples**
- Client Reviews - roll out onto all social media platforms, mirror this on the website, etc.
- Ambassador Team - work with this team to provide them with content to post regularly according to the content calendar
- Content creation - source content opportunities via our channels (e.g. travel deals, specials, general seasonal trends, etc.) to regularly post / send to potential clients on the above-mentioned platforms (e.g. Summer in Europe specials throughout European summer months)
- Podcasts - provide content to management in order for podcasts to be recorded and posted

**Qualifications & Skills Required**:

- Matric Certificate required
- Tertiary Education in related field preferred (e.g. Bachelor's degree in Marketing)
- Proven experience in social media and content marketing, preferably in a management role
- Proficient on Canva
- Proficient on Zoho (CRM Management System) or another CRM System and a willingness to learn Zoho
- Excellent communication skills, both written and verbal
- Strong organisational and project management skills
- Ability to analyse data and identify trends
- Creative and innovative thinker

**Experience Required**:

- Experience Managing Paid Advert Campaigns across above-mentioned platforms, as well as Google
- Experience working with platforms that schedule posts

**The "Nitty-Gritty"**:

- Contract Type: Full Time Employment
- Hybrid: Camps Bay Office
- Working Hours: 9 hrs / day, roughly 08:00 - 17:00 / 09:00 - 18:00 (bearing in mind when campaigns go live)
- Daily Lunch Break: 1 hour
- Remuneration: R15,000.00 - R20,000.00 per month base salary
- Potential commission opportunity related to the above-mentioned KPI's

**Perks and Benefits**
- Paid Holidays (South African Public Holidays)
- Paid Sick Leave
- Paid Vacation Lea

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