Dealer Principal

**Job Advert Summary**:
The Dealer Principal at our Rola Motors dealership plays a pivotal role in the overall vision and success of the Rola Motor Group. Our Mercedes-Benz business is a fundamental part of our heritage and legacy. As a dynamic, forward-thinking leader with the ability to navigate complexity, while ensuring we adhere to the manufacturer's standards, you will be responsible for overseeing all aspects of dealership operations and its people to ensure profitability. It's your eye for detail and alignment with luxury which will ensure exceptional customer experience and service. We have been awarded numerous awards and accolades over the years, it will be such a pleasure to be able to continue building and expanding our legacy with you.

**Salary structure**:

- Basic salary
- Commission structure
- Medical aid and provident fund benefits

**Other benefits**:

- Company car
- Fuel allowance
- Cell phone allowance

**Minimum Requirements**:

- Proven experience (minimum 5 years) in a Dealer Principal or General Manager role.
- Knowledge of Mercedes-Benz products, services, and dealership operations would be preferable and advantageous
- Strong financial acumen, with the ability to analyse financial data and make strategic decisions towards success.
- Excellent interpersonal and communication skills.
- Exceptional leadership and team-building abilities.
- Familiarity with automotive dealership software and CRM systems.
- A commitment to upholding ethical, professional and legal standards in all business activities.

**Duties and Responsibilities**:

- **Leadership and Management**:

- Provide strategic direction and leadership to the dealership team.
- Foster a culture of excellence, teamwork, a focus on luxury customer experience.
- Set performance targets and KPIs for each department within the dealership.
- Develop and mentor department managers and staff.
- Strategic alignment with key professional networks and the dealer network.
- **Financial Management**:

- Monitor and analyse financial statements and performance metrics regularly.
- Along with the Financial Manager, implement cost control measures and revenue enhancement strategies.
- Negotiate and manage vendor relationships to optimise costs.
- **Sales and Marketing**:

- Develop and execute sales strategies to achieve sales targets and market share.
- Monitor and adjust pricing, promotions, and inventory levels as needed.
- Oversee advertising and marketing campaigns to drive customer traffic and brand recognition.
- Maintain strong relationships with manufacturer representatives.
- **Customer Satisfaction**:

- Ensure exceptional luxury customer service at all touchpoints within the dealership.
- Address customer concerns and resolve escalated issues promptly.
- Promote customer loyalty and retention through effective CRM strategies.
- **Compliance and Legal**:

- Ensure the dealership operates in compliance with all relevant laws, regulations and manufacturing standards.
- Uphold the manufacturers standards and guidelines for dealership operations.
- Oversee vehicle inventory management and ensure accurate record-keeping.
- **Facility and Resource Management**:

- Oversee facility maintenance and improvements.
- Manage dealership resources efficiently, including personnel, equipment, and technology.
- Implement environmentally responsible practices in line with sustainability initiatives.