Senior Manager Digital Activation
4 days ago
**Purpose & Overall Relevance for the Organization**:
- The Senior Manager of Digital Activation for Emerging Markets South will be responsible for setting the overall media direction for the category whilst also maintaining end to end campaign operations as well as provide critical guidance to eCom ensuring traffic sources are forecasted and tracked to deliver Net Sales to the business.
This role contributes to the overall Media Activation team strategic plans and objectives and works cross functionally to support team needs and the overarching strategic business plan in the Emerging Markets balancing annual targets with agile 90 days objectives.**Primary**:- **Secondary**:
- To help plan, buy and measure the best possible campaigns that beneficially affect brand perception and
long-term sales for the Emerging Markets South, including some markets in Africa.**Key Responsibilities**:
- Champion media’s impact on the wider business to senior stakeholders
- Coordinate and deliver an integrated media process across Brand, Newsrooms and eCommerce for the adidas Brand and categories that is aligned to global strategy.
- Work collaboratively with brand and category Business Units & internal stakeholders to understand the specific campaign objectives.
- Work with local marketing teams to understand the nuances of their countries, media landscape and consumer.
- Manage the regional media agency relationship; to ensure the best quality output is delivered across media strategy, planning, buying, adops, measurement and partnerships.
- Lead the end-to-end media planning/OTIF process and ensure a proactive feedback loop on campaign learnings is delivered to influence future guidelines and toolkits.
- Ensure guidelines are understood and adhered to when reviewing media plans.
- Identify and drive media partnership strategy in EM with regional media/tech vendors; drive synergies within market/cluster/country to benefit brand perception and long-term sales.
- Lead agency integration of global partnerships and manage regional negotiations with the global framework.
- Be the go-to person for media expertise and lead the implementation of best practice across all channels in alignment with adidas Global standards.
- Stay up to speed on latest media trends and share broadly.
- Drive the media agenda internally and push for creative use of media to develop award winning integrated media campaigns that keep the consumer at the center of all activations.
- Collaborate with measurement, finance and procurement to evaluate the effect of media activity on the brand & business.
- Oversee various internal and external media systems and ensure the team is adhering to best practice use & maintenance including media management system, ad server, DSP, DMP, Verification and Attribution MMM.
**Key Relationships**:
- EM South Brand department
- EM South Commercial Channel Partners
- Emerging Markets Brand/Category Bus
- Emerging Markets Newsroom
- Emerging Markets Media Agency network
- EM South Media Agency
- Tech vendors, Media Owners, Finance, Legal, Consumer Insights & Analytics team
**KPIs**:
- **Brand KPIs** - contributing towards the improvement of brand perception:
- Search optimization
- Paid Media strategy
- Membership & CRM strategy & acquisition targets
- **Sales KPIs** - contributing towards the long-term financial growth of the company
- eCom Net Sales
- Membership Revenue targets
- Paid Media Revenue targets
**Knowledge, Skills and Abilities**:
- Planning, implementing and measuring media campaigns
- Experience planning and/or buying media in a local market & regional market
- Experience working with multiple agencies on campaign development and activation (from agency or client side)
- Full understanding of digital media and how it fits into the media and marketing ecosystem
- Good knowledge of media KPIs - what are useful and what are questionable
- Experience of either creating or assessing media plans across all media types
- Understanding of the performance marketing landscape, tools, optimizations and success factors that derive Net Sales
**Soft Skills**:
- Ability to work in complex, diverse and pressured environments
- Ability to handle multiple projects at one time
- Quantitative and analytical thinking
- Excellent written & presentation skills
- Strong but empathetic communications approach and experience at relationship management within a complex matrix structure
- International experience preferred
- Broad understanding and passion for the sports and/or entertainment industry
- Inquisitive, insightful and thoughtful
- Empathetic yet prepared to challenge and question the norm
- Hard worker
- Process and solution-oriented with an attention to detail
- Innovative thinker
- Can independently prioritize and manage workload
- Collaborative by nature. Able to partner with internal and external teams and is flexible to variable team dynamics and cultures
**Requisite Education and Experience / Minimum Qual
-
Senior Digital Paid Ads Specialist
2 days ago
Cape Town, South Africa Semantica Digital Full timeSemantica Digital is looking for a Senior Paid Media Specialist with solid experience in the following: - Google Ads (qualification required - search, shopping etc) - Google Analytics (qualification required) - advanced e-commerce funnel & conversion tracking experience is essential - Google Merchant Centre (experience essential) - Google Tag Manager...
-
Junior Digital Marketer
5 days ago
Cape Town, South Africa Reale Activation Pty Ltd Full timeWe are a dynamic and growing 15-year media business looking for a self-motivated, enthusiastic and tech-savvy Junior Digital Marketer who lives and breaths digital marketing who can also execute on our strategy. Your big focus will be to research, implement, track and optimise our digital marketing campaigns, create and distribute multiple types of content...
-
Digital Project Manager
1 week ago
Cape Town, South Africa Superseed Digital Full timeSuperseed is looking for a super organised, self sufficient, proactive Project Manager. Do the below attributes sound like you? Problem solver. You plan, you prep, you ensure you have all options covered for all eventualities. You are calm, you are a solutions person. Investigator. You are naturally curious about our business. Futurist. You think about what...
-
Digital Project Manager
7 days ago
Cape Town, South Africa OS Digital Full time**What we offer you**: The opportunity to work with a variety of international clients across different industries and business sectors. We want you to succeed and grow so we provide excellent structured training opportunities. A creative environment with a flexible, friendly, and personable team. We will actively work with you to manage your career. Lots of...
-
Digital Marketing Account Manager
4 days ago
Cape Town, South Africa Shift ONE digital Full timeWe are looking for a dynamic digital marketing account manager to join our marketing team. In this role, you'll develop and oversee the digital marketing strategies of our clients to ensure that their digital goals are met. You'll also act as the primary point of contact between our clients and the company. To ensure success as a digital account manager,...
-
Specialist Digital Activation
4 days ago
Cape Town, South Africa Adidas Full timePurpose - Support the strategy, development and implementation of digital experiences on the adidas Web and App platforms. - Key Responsibilities - Maintain holistic digital activation seasonal calendars including commercial initiatives, key eCommerce activations and Brand moments. - Brief in promotion mechanics and manage T&C’s approvals and uploads. -...
-
Digital Project Manager
4 hours ago
Cape Town, South Africa Bluegrass Digital Full timeWho we are looking for We are looking for a mature digital Project Manager, ideally with a solid technical background and experience delivering technical projects. You will oversee a portfolio of your own web and mobile client projects, owning the end to end delivery of these projects. You will work closely with clients to ensure the successful management...
-
Digital Marketing Specialist
3 days ago
Cape Town, South Africa Burst Digital Full timeAs a digital marketing executive, you will have the chance to work across all areas of the marketing mix. **The Role** - Social media marketing | paid & organic (TikTok, Youtube, Instagram, Facebook, Twitter and LinkedIn Marketing) - Google ad management - CRO - SEO - Project management **About You**: - 2+ years experience in digital marketing - Outgoing,...
-
Senior Project Manager
1 day ago
Cape Town, South Africa SPAN Digital Full timeSPAN Digital is a growing premium software product and consulting company with Headquarters in San Francisco, USA., and Development offices in Cape Town, South Africa, and Guadalajara Mexico. We focus on the entertainment, technology, and real-estate industries. We strategize, design, and develop software solutions for our clients and customers from startups...
-
Senior Copywriter
4 hours ago
Cape Town, South Africa Zebu Digital Full time**Zebu is a fast growing marketing agency specialising in the crypto, blockchain and web3 space.** Zebu Digital, the leading marketing, design and creative agency within the web3 space, is looking for a senior copywriter to bolster our burgeoning content production department. Zebu Digital works with some of the most prominent firms and projects on the...
-
Senior Conceptual
2 days ago
Cape Town, South Africa 99 Cents Full timeOur Cape Town office is looking for a **Senior Conceptual & Digital Copywriter **to join our Creative Team. **Role**Summary**: We have an opportunity for a **Senior Copywriter** who is passionate about conceptual thinking and eager to make an impact within our agency. We want a dedicated **Conceptual Digital Copywriter **who is versatile and has an in-depth...
-
Mid/senior Digital Marketing Executive
1 week ago
Cape Town, South Africa Tokyo Digital Ltd Full timeThe digital marketing executive will work with our clients from initial introductory calls and briefing phase, through to planning and developing a marketing strategy, execution (SEO/PPC/SEM), roll-out, and reporting. Job requirements: - Experienced, with at least 3 years managing a range of digital marketing strategy, paid and organic media, social media...
-
Senior Digital Account Manager
1 day ago
Cape Town, South Africa Digitas Full timeCompany Description **About Digitas** **Job Description**: We’re looking for a Senior Digital Account Manager who views marketing and advertising as a career and not just a job. You must be passionate about working in a fast paced and energetic environment, no two days are ever the same - so if new challenges excite you, you have the ability to multitask...
-
Sales Agent
4 days ago
Cape Town, South Africa Tiger Digital Marketing Full timeJoin our innovative and dynamic digital marketing agency as a remote Sales Agent and play a crucial role in expanding our client base. We're seeking motivated individuals who are passionate about digital marketing and sales, capable of working remotely and independently. **Responsibilities**: - Actively seek, identify, and pursue potential leads and...
-
Cape Town, South Africa City of Cape Town Full timeELIGIBILITY Suitably Qualified CLOSING DATE 15.11.2024 REFERENCE NUMBER FPR 39/24 Ext SALARY UNDER KPA's DEPARTMENT Communications DIRECTORATE FUTURE PLANNING AND RESILIENCE Senior Digital Writer(2post)/Digital Writer(2post) **Requirements**: - Relevant three-year tertiary qualification - Senior digital writer: At least eight (8) years' relevant experience...
-
Senior Brand/digital Marketing Manager
4 days ago
Cape Town, South Africa SET Recruitment Consultants Full time**Senior Brand/Digital Marketing Manager (Retail)** **R1.5m - R2m plus bonus** **South Africa** Outstanding career opportunity with innovative, global FMCG Group. This market leader is at the forefront with their new products and are looking for an an experienced Brand Manager with a track record of achievement within the Retail (B2C) space. The role is...
-
Junior Digital Project Manager
1 day ago
Cape Town, South Africa Dash Digital Studio Full time**Who we are**: DashDigital Studio, based in Cape Town, South Africa, is a design and development studio serving a diverse clientele locally and internationally. Comprised of a small team of skilled individuals, we place immense value on design and infuse every project with our boundless passion. Rooted in narrative and fostered by collaboration, DashDigital...
-
Digital Project/product Manager
7 days ago
Cape Town, South Africa Bluegrass Digital Full time**WHO WE LOOKING FOR**: You should know the internet like the back of your hand, knowing what works for users and what does not. You should have experience working in an environment involving both developers, creative designers and testing teams. You're not afraid of the technical stuff and can hold your own in a technical conversation. Content Management...
-
Cape Town, South Africa Viv Gordon Placements Full timeWe have a new and exciting opportunity for a mid-senior Digital Marketing Manager to join the Marketing team at a well-established FinTech business within the African financial industry - based in Cape Town. The purpose of this role is to optimise the company’s online marketing campaigns to ensure customer engagement. **Responsibilities**: Include but are...
-
Digital Manager
2 days ago
Cape Town, South Africa Performance Brands Full time**Digital Manager - Performance Brands** Join our dynamic team as we lead the way in the world of active, outdoor, and sports brands. We are a leading South African manufacturer and wholesaler of 15 premier brands in the outdoor, active and sporting industry. As the Digital Manager, you will play a pivotal role in shaping and executing our digital...