Rgm Manager

7 months ago

Cape Town, South Africa Brown-Forman Full time

CURRENT EMPLOYEES, CONSULTANTS, AND AGENCY PARTNERS:
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Imagine working for a company that welcomes you in, inspires you to bring your best self to every opportunity, and encourages you to grow and develop your career in a resilient and fun industry. Brown-Forman offers our employees this kind of career and environment and has for more than 150 years. Together, we proudly live and work by our values, striving each day to be better and do better as people, as a company, and as members of the communities we call home. Come have a seat at our table

Many Spirits, One Brown‑Forman
- We believe that an inclusive culture, one that values the diversity and unique perspective of each individual, allows us each to bring our best self to work and leads to greater teamwork, creativity, and trust.

Cultivating a Caring Culture
- We know that our strong culture is one of the many reasons people love working at Brown‑Forman.

Enriching Life. Enriching Careers
- At Brown‑Forman, we craft products known for bringing people together. Our employees have made us what we are today and are the reason for our success. Do not just take our word for it. Brown‑Forman is consistently recognized as a Great Place to Work® in countries around the world.

Meaningful Work From Day One

The RGM function across Brown Forman is a key pillar in helping to deliver our strategic growth ambitions. As RGM Manager, you will work closely with the brand and commercial teams to deliver sustainable top and bottom line growth through effective use of the RGM levers. The RGM Manager is responsible for supporting Brown-Forman’s revenue growth management efforts across each of our RGM pillars; (1) price positioning, (2) channel pack price architecture, (3) promotional strategy and efficiency, (4) customer mix management and (5) trade terms and distributor margins. High-impact communication and persuasion is required with the ability to influence Top Management, and external partners, whilst coaching our commercial teams. We are looking for passionate individuals, ready to work in a very collaborative, VUCA & dynamic environment. Someone who is looking for a challenge and possesses an entrepreneurial mindset.

What You Can Expect- Design the RGM roadmap for the Africa & Ukraine/CIS markets, pioneering new innovative techniques and providing insights in support of our pricing strategy and leveraging all levers of RGM to achieve our margin growth aspirations-
- Ability to train and lead the Commercial, Marketing and Finance teams on RGM understanding and deployment within the organisation & externally with our 3rd party distributor partners- Develop and implement pricing and elasticity models to identify business and industry gaps and opportunities (leveraging available at each individual country).- Develop Industry revenue pools to identify value-capture opportunities.- Continuously improve analytical methodologies, insights, and tools to advance our RGM capabilities- Closely cooperate with EI RGM Director to translate global strategies to local actions and facilitate bi-directional best practices- Master value chain management at all levels (from the shelf price to gross profit including trade and distributor levels) to gather insights, facilitate decision making process and drive action together with internal and external stakeholders in areas of:
- Selection of the right brands, products & packs for each channel, and the development of the appropriate pricing architecture that will meet the shopper’s needs and deliver the channel vision & strategy.-
- Determination of the most effective customer & ‘customer product’ mix that will maximise sales and margin delivery whilst reflecting the channel prioritisation and achieving the channel vision & strategy. Includes proactive management, tracking, and corrective action.-
- Development of customer pricing strategy at a net-net price level, based on the consumer pricing strategy and the channel pricing pack architecture-
- Development of the most effective and efficient promotional strategies & plans to achieve the channel & customer goals. Setting ROI targets, establishing clear protocols for pre & post-evaluation of promotional activity, and using a continuous improvement approach to strategy and plan refinement, as well as a detailed understanding of implications of repeating vs. alternatives.-
- Development of trade terms, using a pay-for-performance approach, which is deployed effectively through the setting of B-F’s trade terms & conditions and investment policies and reflects channel, sub-channel & key customer priorities, whilst effectively managing risks & opportunities and delivering the business goals.What You Bring to the Table- RGM experience in a consumer goods environment or commercial finance professional with strong commercial background- Strong modelling skills, Tableau, Google suite and Salesforce knowledge is an advant

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