Marketing Manager
5 months ago
Job Description
To plan, execute, support and optimise marketing strategies, campaigns and activities that enable the RMB brand, business imperatives, client experience and engagement across channels to internal and external audiences
- Build and maintain professional working relationships with all stakeholders displaying excellent abilities to initiate dialogue listen advise influence and negotiate to achieve win win outcomes
- Initiate meetings with key stakeholders to track progress manage expectations and ensure stakeholders requirements are delivered
- Preserve relationships despite airing conflicting views and seeks mutual gains when addressing conflicts
- Anticipate consequences and adapts problem solving based on continual feedback
- Act speedily to resolve problems queries and complaints
- Adapt communication styles to meet the needs of different audiences
- Plan projects and campaigns and monitor delivery against objectives
- Ensure appropriate scheduling and allocation of channels
- Manage challenges and roadblocks
- Identify stories for Channel RMB News and do additional research if necessary
- Compile information and send through to video production company
- Analyse and review proposed script and approve final proposal
- Liaise with relevant internal BUs both presenters and interviewees to schedule filming dates
- Work with video production company to edit review and approve news show
- Once approved distribute to the bank for broadcast
- Source and liaise with vendors on the production of live broadcasts
- Liaise with IT to ensure supporting technology for live broadcasts is in place and working properly
- Generate material and liaise with agencies to facilitate the production of material in line with client proposal
- Manage feedback and approval process
- Ensure RMB corporate identity is displayed in accordance with agreed guidelines
- Manage reputational risk in terms of the quality and content of all material
- Manage end-to-end production with external suppliers such as printers video production houses and digital design agencies, and negotiate favourable terms
- Scrutinise quality of all printed documentation and manage any issues that arise
- Receive and analyse a brief from a BU
- Research content and intention both in terms of sourcing relevant material and interviewing key stakeholders
- Consolidate and analyse information and present concepts and recommendations
- Identify and source communication opportunities and liaise with internal clients to obtain go-ahead
- Identify most appropriate and effective communication
- Manage client approval process
- Demonstrate pride in the organisations brand services and products by consistently delivering on the brands promise
- Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
- Stay relevant and up to date with legislations and new developments
- Maintain a positive attitude and respond openly to feedback
- Handle stress in ways that do not negatively impact others
- Plan and manage own workflow anticipating obstacles juggling priorities and following through on objectives within agreed time frames and according to quality standards
- Take ownership of personal career development leveraging formal and informal opportunities
- Read situations and organisational realities
- Set aside personal agenda for the greater good
- Act in an ethical transparent and morally defensible manner including highlighting unethical practices
- Share debate and communicate learnings
- Flag and debate issues constructively
- Promote a friendly cooperative climate
Job Details
Application Closing Date
05/09/24
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