Marketing Campaign Manager

4 months ago

Northern Suburbs, South Africa Pepkor Payments & Lending Full time

Furthermore, the role would oversee, deliver and monitor all integrated brand campaigns in support of the strategic objectives set by the business. The role would manage campaigns from concept to full execution; the role will co-ordinate & align the campaign strategy with internal (company) & external stakeholders (Creative; Digital & Media agencies), and report on all campaign elements. The role will work in close collaboration with the creative; digital and media agencies. The role understands how to integrate a consistent brand narrative across all marketing campaign elements.

**Key Performance Areas**:
1. Integrated Marketing Strategy
- Implementation of marketing communication strategy - traditional & digital campaigns
- Collaborate with the agencies to integrate marketing strategy on all channels
- Manage and coordinate the campaign implementation process, aligning with all internal & external stakeholders on objectives and timelines
- Work with agency, Head of Marketing and Sales & Marketing executive to create campaign target goals
- Responsible for all marketing communication across all platforms
- Engages Head of Marketing, Sales & Marketing executive and relevant business owners in an advisory capacity to optimise campaign deliverables and marketing operational efficiency
- Plan, implement and report on all campaign elements
- Monitor & ensure the marketing strategy & initiatives are executed as planned
- Suggest new ideas for the integrated marketing strategy and tactics
- Understand target customer segmentation of various external media (both traditional & digital) to identify suitable channels
- Drive the roll-out of all digital and social media campaigns
- Ensure the implementation of the digital strategy by driving brand awareness, consideration and acquisition across all platforms, working closely with the relevant external agency and internal stakeholders
- Ensure the marketing strategy and all communication align with digital marketing campaigns
- Understand digital & social media analytics and interpret the content and data
- Campaign Budget management

2. Campaign Process Management
- Review of end-to-end campaign processes for efficiency and effectiveness
- Set and drive strategic objectives and measurement of all campaigns together with the internal stakeholders
- Engage and collaborate with internal and external stakeholders to ensure effective implementation of marketing initiatives
- Identify business process and system improvements to streamline ways of work between internal & external stakeholders
- Proofing creative & digital copy and detail checks across all campaign channels & platforms to mitigate the risk of errors early in the process, and ensure alignment to overall campaign | brand strategy
- Create campaign framework and process for all the marketing campaigns
- Create a robust process for internal & external campaign briefings, reviews and approvals
- Scrutinise the current campaign process and make improvements
- Liaise & manage the creative; digital & media agency and internal teams to coordinate marketing campaigns and priorities

3. Engagement Management with Strategic Partners
- Manage the retail distribution Network to drive campaign initiates on the brands relevant platforms and channels
- Build relationships and ensure alignment across marketing, operations, legal and agency teams
- Facilitate regular campaign status and review meetings
- Drive quarterly marketing alignment process for all stakeholders

**Qualifications**:

- 3-year diploma or Degree in Marketing | Copy writing | Digital Marketing
- Post graduate studies in digital marketing would be highly advantageous

**Work Experience**:

- 3+ years marketing experience, including managing integrated TTL campaigns
- Digital marketing experience would be highly advantageous
- Experience in financial services would be highly advantageous

**Functional Competencies**:

- Good understanding of business analysis concepts, tools, and methodologies.
- Broad experience on delivering integrated (TTL) customer facing campaigns across all traditional and digital media touch points
- Strong Copywriting skills
- Strong digital marketing skills (Search; Display & Social)
- Strong campaign management execution capability
- Good understanding of media trends, social media platforms & technologies
- Strong project management skills - ability to coordinate multiple campaigns
- Strong conceptual skills with the distinct ability to contribute at strategic and tactical level and the ability to drive origination activities with operational priorities and activities and obtain buy-in from all internal stakeholders.
- Understanding of target audiences

**Behavioural Competencies**:

- A strong problem-solving and solution orientated
- Attention to detail is critical
- Time Management
- Collaboration
- Client Focus
- Networking
- Strong communication & inter-personal skills
- Effective planning & organising skills - to self-manage

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