Marketer

2 weeks ago


Johannesburg, South Africa Omega HR Solutions Full time

**Responsibilities**
- Conceptualise, plan, and execute external and internal acquisition/enrolment drives so as to achieve our enrolment targets. Equally important, the successful applicant will need to nurture and maintain current learner/school relationships so as to ensure that current families remain brand ambassadors for the school.
- Proactively manage all leads to ensure sales conversion in line with enrolment targets.
- Create an agile, creative, yet realistic marketing plan that is aligned with the executive head’s vision and plans for the school.
- Together with the executive head and bursar, manage the school’s marketing budget and allocation thereof.
- Manage the school’s social media presence on different platforms. This includes ensuring that the school information on the school's website is maintained, current, and in line with the brand/school CI.
- Ensure the correct use of and management of the school CI including, but not limited to ensuring that new materials for the school are packaged and deployed correctly; that the school's CI is current, consistently applied, and utilised on relevant platforms/channels; conduct brand audits on collateral and campus signage.
- Manage communications with various stakeholder groups (ranging from parents, learners, staff, local businesses, media, and other schools) and ensure that the school’s communications with the different groups are professional and of a client-centric nature at all times.
- Regular liaising with the broader school/town community to ensure their involvement and buy-in and that they can be mobilised as required in terms of the school marketing strategy.

**Qualifications**

A marketing/communications degree or diploma (three years of working experience in a school or related industry) with a solid understanding of different marketing techniques.

**Knowledge and skills**
- Above-average knowledge and experience in using the full MS Office suite of programs (Word, Excel, PowerPoint, TEAMS, etc.)
- Relationship-building/customer service orientation with a proven network within the relevant community
- Excellent verbal and written communication skills (English and isiXhosa)
- A healthy respect for a deadline
- Attention to detail
- Communication and influencing skills
- Organising, planning, and prioritising skills
- Self-motivated and a team player


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