Group Marketing Manager

3 weeks ago

Kraaifontein, South Africa LiebenGroup Full time

**Responsibilities**:

- Develop B2B and B2C marketing strategies across various channels, including digital, advertising, communications, and creative, to drive qualified traffic to the company's doors.
- Experiment with organic and paid acquisition channels, such as content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, and performance analysis.
- Produce engaging content for all channels to attract and convert target groups.
- Ensure brand messaging is strong and consistent across all channels and marketing efforts.
- Build strategic relationships with industry players, agencies, and vendors.
- Manage the marketing budget and allocate funds wisely.
- Oversee and approve marketing materials, from website banners to hard copy brochures and case studies.
- Measure and report on the performance of marketing campaigns and adjust strategies as needed.
- Coordinate sales/operational and marketing efforts to boost brand awareness.
- Participate in the annual planning of company objectives.
- Coordinate events, social gatherings, and promotional events for the group of companies.
- Manage the Group of Companies uniform branding and online ordering platform.
- Plan, manage, and expedite website development and keep all companies' websites current.
- Plan, manage, and expedite creative projects to ensure enough media assets for all marketing campaigns.
- Manage and report on social corporate responsibility programs.

Requirements and skills:

- Work experience as Head of Marketing or Marketing Manager, preferably in the supply chain and logistics industry.
- Demonstrable experience in marketing together with the potential and attitude required to learn.
- Comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
- Able to craft stunning proposals and presentations where needed.
- Knowledge or understanding of WordPress.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Experience running successful marketing campaigns.
- Solid knowledge or understanding of web analytics and Google Adwords.
- Leadership skills with the ability to set and prioritize goals.
- Analytical, critical, and solution-driven mind.
- Honours Bcom Marketing degree or relevant degree.
- 3+ years of experience in the B2B marketing industry.

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